Use A/B testing to help with writing good headlines and find the best headline techniques for your website.
On average, a reader spends 2.6 seconds browsing headlines to determine whether or not to read the content of a blog or article. The implication of those numbers is that when writing those headlines, it had better be good.
To have even the possibility of user conversion you need users to be convinced enough by your headline to click on your link. So if you are investing more and more into your content without seeing results, then your headlines are likely to blame. Keep reading to learn the key elements of writing a good headline and using A/B testing to get the conversion rates you are looking for.
Writing Good Headlines
There are lots of tips out there on how to write better headlines. Research and data have shown a number of formulas for writing headlines that result in views. Check out some of these suggestions for writing good headlines. Try out these recommended strategies and then utilize A/B testing to determine whether they are effective for your site.
- Use numbers: Numbers grab people’s attention and, in a world of overwhelming information, lists feel manageable.
- Use exciting, interesting adjectives: People need to be intrigued enough by your headline to want to keep reading. Words like, incredible, essential, bizarre, etc., are attention grabbing.
- Make lists unique: Don’t make lists of things. Be more creative, instead make lists of ideas, facts, or tricks.
- Use trigger words: How, what, why, and when. Using these words in a headline triggers user’s curiosity–they want to know the answer you are going to provide.
- Make a promise: Promise to provide something to the reader–a new skill, to reveal a secret–and then provide that in your content.
Once you’ve got good headline writing down, you need to check your results with A/B testing. The most challenging part is finding the ones that resonate best with your audience. It may seem like this sort of research and testing is going to be expensive and time-consuming. In actuality, it’s far from the truth. A/B testing can be done by posting two links to the same content on Twitter, but with different headlines. Over time you will observe both headlines to see which receives more views. WordPress offers a plugin specifically designed to split test landing pages, allowing you to see which of your headlines performs best. You can also check out other free or inexpensive options here.
Take Your Headlines Further
Don’t invest valuable time and resources into content that isn’t going to be read by users. Invest in writing good headlines that will be effective in bringing in users, and then worry about the content. Utilizing A/B testing to find which headline styles work best could have a huge impact on your site views. With these additional views, you should in turn, significantly boost your conversion rates.
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