It’s the fuel for social media, it’s the best format for bite-sized, compelling information, and it’s the most highly converting form of content online right now. Video is a key piece to any marketing automation campaign and in a world of information overload, it’s meeting the need for quick, easy, digestible content at the click of a button.
According to Chad Pollitt, we’ll see a 500% increase in web content by 2020. So, in order to be noticed in today’s competitive online space, you have to do more than just publish a bunch of content – even if it’s good content (neither quantity nor quality is enough any more). You have to actively promote that content through guest blogging, influencer advocacy, social media syndication, and link building.