Big Ideas

Position: CEO & President

Batting Style:

Innovation-driven leader swinging for the fences with practical AI — helping companies remove friction, tell sharper stories, and operate bigger, stronger, and faster.

Power Stats:

• 25+ AIM (AI Models Mastered): Building practical AI that delivers real-world business impact.
• .9999 AOE (AI Operational Efficiency): Optimizing workflows with AI for maximum speed and accuracy.
• 1 Risk-Taker Adventure (RTA): Survived four days lost in the Canadian mountains — courage under pressure in and out of the office.

Signature Move:
Transforming complex tech into actionable strategies that elevate organizations to the next level.

Bonus Stat:
Family MVP: Wife and kids always take the top spot on the leaderboard ❤️

Batting Style:

Lead-chasing machine who keeps projects on track and clients’ pipelines full — fueled by organization, follow-through, and a love of winning plays.

Power Stats:

• 100% LMC (Leads Managed Carefully): Every client touchpoint optimized for maximum results.
• 50+ CPM (Campaign Projects Mastered): Keeping multiple projects moving smoothly without breaking a sweat.
• 1 Eagles Superfan Daily (ESD): Channeling Philly pride into every strategic move.

Signature Move:

Turning client goals into actionable plans that consistently deliver measurable results.

Bonus Stat:

Cheering on the Eagles with the same intensity she brings to every client project 🦅

Batting Style:

Data-driven slugger who builds high-performance media strategies that move brands forward — powered by relentless optimization and a healthy love of dashboards.

Power Stats:

• 60+ OPR (Optimizations Per Round): Constant tuning for peak campaign performance.
• .985 ROAS (Return On Ad Spend): Turning data into dollars with surgical precision.
• 100K+ IOD (Impressions Obsessed Daily): Eyes glued to platforms until they bleed orange.

Signature Move:

Marathon dashboard sessions that transform raw data into scalable growth engines.

Bonus Stat:

Survived a real-life safari chase — once fled a giraffe in Africa wearing only underwear🦒

Client–production liaison with a talent for alignment, clarity, and well-executed plans

Power Stats:

• 40 PPP (Pitches Per Project): Delivering ideas with perfect clarity.
• .950 BA (Branding Average): Keeping every project aligned with client goals
• 50+ HRCs (Home Run Campaigns): Campaigns executed fully: idea → strategy → launch

Signature Move:

Channeling Hannibal Smith to deliver plans that actually come together.

Bonus Stat:

WFH legend: same sweatpants for weeks — comfort is king. Also: Go Birds.

Batting Style:

Creates chaos, then turns it into something organized and useful.

Power Stats:

• 42 BSPs (Brainstorming Sessions Played): Survived high-pressure ideation before clarity strikes
• 99% CCA (Creative Chaos Avg): Fearlessly navigating messy, creative environments
• .98 VTP (Vision-to-Plan Avg): Big-picture ideas consistently land into structured, executable plans

Signature Move:

Transforming “this is a lot” into “this actually works.”

Bonus Stat:

A bit obsessed with trees. 🌳

Batting Style:

Collaborates seamlessly with production teams to turn digital marketing visions into clear, actionable plans that deliver measurable results

Power Stats:

• 42 CBIs (Campaigns Batted In): Marketing ideas executed with real impact
• .95 AE (Audience Engagement Avg): Creates strong emotional connections with audiences
• 100% WA (Workflow Alignment): Keeps all projects on track with flawless execution

Signature Move:

Watching a strategy click perfectly into place — at both the human and brand level.

Bonus Stat:

Fueled by a cup of tea, a good book, and quality time with Winston the cat.

Batting Style:

Logical lefty who leads designers, coders, and wordsmiths into marketing battle.

Power Stats:

• 47 HIR (High-Impact Releases): Launching major campaigns that sail into the stands.
• 121 RBIs (Results Bringing Influence): Collaborating wins to drive in successful campaigns.
• .990 OBP (On-Board Planning): Keeps every project aligned with client objectives.

Signature Move:

Collaborating every day to make something of which we, and our clients, can be proud.

Bonus Stat:

Plays four instruments proficiently and loves to draw!,

Batting Style: Revenue-focused strategist who turns partnerships into pipelines

Power Stats:

• 3.5X ROI (Return on Initiatives): Every partnership dollar works overtime for the bottom line.
• 95% SPA (Strategic Partnership Avg): Relationships built on mutual growth, not just handshakes.
• .980 RVA (Revenue Velocity Avg): Marketing efforts directly accelerate deal flow and close rates.

Signature Move: Connecting the dots between strategy, partnerships, and execution—then watching revenue follow.

Bonus Stat: Roasts his own coffee beans because once you control the process from bean to brew, store-bought just doesn’t cut it. ☕

Batting Style: Chaos translator who turns wild ideas into executable game plans.

Power Stats:

• 99% CTC (Clarity Translation Coefficient): Client requests → production-ready briefs with zero confusion.
• .925 SCA (Story-Clarity Avg): Every project balances data-driven strategy with human connection.
• 50+ CPM (Coordinated Projects per Month): Blogs, videos, social posts—all moving like a well-oiled machine.

Signature Move: Bridging the gap between visionary chaos and flawless execution so nothing gets lost in translation.

Bonus Stat: Brazilian who loves soccer and won’t apologize for living up to the stereotype. ⚽ World Cup countdown = ON. Fueled by Celsius and community volunteer work 💚

Batting Style: Dual-threat playmaker who orchestrates growth across two rosters.

Power Stats: 

• .950 CMA (Cross-Team Momentum Avg): Seamlessly syncs Farotech and Dynaimix initiatives without dropping the ball.
• 60+ CPM (Content Pieces per Month): Paid ads, social posts, newsletters, blogs—all firing in rhythm.
• 100% AGA (Adaptive Growth Avg): No cookie-cutter playbooks, just creative solutions that fit the moment

Signature Move: Project orchestration meets creative problem-solving—turning moving parts into measurable momentum.

Bonus Stat: Six continents explored, three solo. World traveler. Tar Heel for life. Go Heels! 🌍💙