Unleash Your Brand’s Potential

Transforming Vision into Reality

Our branding philosophy is anchored in direction, expression, and creation with a focus on constantly regenerating and adapting to shifts in the market and your company’s identity. A brand is something that grows with you. We’re here to bring it to life.

Farotech's Branding Cycle Graphic.


Make Your Mark: Your Brand’s True Identity


Just like how DNA is the blueprint for life, a strong brand strategy is the blueprint for business success. It shapes everything from your marketing and advertising to your customers’ experience.

Brand Toolkit

Elevate Brand Consistency with the Ultimate Toolkit


Brand guidelines serve as the blueprint for building a cohesive and powerful brand identity. By establishing clear guidelines for logo usage, typography, colors, tone of voice, and more, brand guidelines ensure that every interaction with your brand conveys a consistent message and resonates with your target audience.

According to Forbes, this consistency can have a significant impact on your bottom line, potentially boosting your revenue by as much as 23%. By ensuring that your brand message remains consistent across various touchpoints, you create a sense of reliability and trust among consumers, ultimately leading to increased financial success for your business.

Corporate Helix

Mapping Out Your Company’s Genetic Code


Corporate branding is vital for businesses as it builds a positive reputation and trust, setting them apart from competitors. In fact, some of the most famous brands in the world generate a large portion of their market share through brand equity––the intangible assets and reputation that a brand has built over time, including its values, recognition, customer perceptions, loyalty, and overall market position. A study conducted by Interbrand found that companies with strong corporate brands outperform their competitors by 73% in terms of stock market returns over a five-year period.

Our set of Corporate Helix exercises helps you navigate the most important questions to ask yourself as you lay out the trajectory of your company’s vision for the future. We start by establishing your purpose––or ‘why’––and gradually develop the key narrative and visual pillars that will make your brand memorable and drive ROI.

Product & Service Helix

Building Products With Personality


Just like corporate branding, a new product launch or a new service deserves special attention and its own identity. Think of the difference between Coca-Cola, Diet Coke, and Coke Zero. We take for granted that each has its own set of branding principles, but in fact, they are very uniquely established while still adhering to the parent brand.

According to a study by Nielsen, 59% of consumers prefer to buy new products from brands they are familiar with. That’s why we offer Product Helix exercises that help you navigate the most important questions….

Redesign & Realign: Beyond Just a Logo

Brand Refreshes, Artful Design, & Strategic Storytelling


Too many companies think branding just boils down to a great logo. While you may know the Apple, McDonalds, or Nike logos, the amount of strategy that goes into the final logo goes way beyond a simple brainstorm or graphic designer.

This costly misconception undermines the power of branding and its ability––when done in a strategic way––to inspire, connect, and transform customer perception.

When Nike was established, the logo cost them just $35. Compare that to Nike’s current market cap of $160 billion and you can start to see why a logo is not enough––it’s about the look, feel, story, and aesthetics that made Nike a success.

Ready to take your company’s branding to the next level? Schedule a call or contact us here for a free assessment.