At Farotech, we know paid advertising like PPC, Google ads, and social media advertising can make your company more competitive. But, PPC will only work if you plan and execute it correctly as part of a comprehensive digital marketing plan.
With over 17 years of success in digital marketing and paid ad services, we know precisely how to develop, execute, and manage customized data-driven digital marketing strategies.
We understand that it can be challenging to know where to begin if you’re new to PPC. However, Farotech successfully partners and educates companies of all sizes across a variety of industries. Take a look at our process:
In this blog, learn about different paid ad services and when and where to use them in your marketing.
PPC is a form of advertising where you set a budget for your ads on a platform such as Google or Facebook and then only pay for the clicks you receive—hence the term pay-per-click.
There are a variety of similar types of advertising, such as pay-per-impression or pay-per-view. All such models work on the premise that you pay only when the intended interaction—views, clicks, or impressions—occur.
There are two main types of paid ad services: Google Ads and social media ads. While they have their differences, they can both be extremely valuable tools for your business. Used correctly, they can get you in front of the right customers at the right time.
Google Ads, the platform formerly known as “Google Adwords,” operates on a PPC model and is “the place to be” for paid advertising in today’s marketing landscape.
With Google ads, you create ads and bid on being displayed on a keyword-by-keyword basis. Depending on the demand for the keyword and the number of clicks your business wants to purchase, the cost per click (CPC) can either cost you less than a dollar or more than fifty dollars. For each click that the ads receive, you pay Google that predetermined amount.
“72% of AdWords marketers plan to increase their PPC budgets.” (Search Engine Watch)
If you’re looking at your overall marketing budget and wondering if it makes sense to allocate a portion of it to paid ad services, you’re not alone. Many CMOs see statistics like those above and wonder if they, too, should invest in pay-per-click.
After years of partnering with businesses like yours, we have developed some guidelines of when it does—and does not—make sense to pursue PPC. Of course, these are simply guidelines; you should make any decision with the full context of your online presence, goals, and resources.
While the list above does not consist of hard and fast rules, they provide a guide to judge if PPC is a worthwhile investment for your company. If PPC is valuable and if you properly execute a customized PPC strategy, it can bring enviable results.
At Farotech, we can confidently say that PPC should never be your whole digital marketing campaign. However, we do believe in comprehensive marketing systems, in which paid ad services can play an instrumental role.
If you’re struggling to determine if PPC is right for your business or where to begin, reach out! Farotech partners with businesses like yours to provide strategies and management for Google and social PPC advertising, as well as SEO, inbound marketing, and web development. Learn more, or schedule a complimentary consultation by contacting us today.
Internationally recognized orthopedics provider meets world-class marketing system:
According to Facbook, one out of five minutes spent on mobile devices is on Instagram or Facebook. Based on that data, you can bet that your target market is already frequenting social media sites such as Facebook, Instagram, LinkedIn, and YouTube. Social media advertising allows you to target a particular audience throughout the buyer’s journey with meaningful ads and promotions. Additionally, social media ads allow you to align your goals very closely with its ad functionality.
Domain ads are the typical image ads located on the right side of Facebook, which take the user to a new URL if clicked. The new URL is usually a landing page with a form and an offer to incentivize visitors to provide their information.
News Feed Ads
Newsfeed ads almost look native to Facebook and Instagram as they appear in a user’s feed, similar to how a regular post looks. These ads have a higher engagement than domain ads.
Eight billion videos are watched on Facebook every day. Video Ads are more engaging than other types of ads, and they appear larger on Facebook’s newsfeed than the other ad options.
Photo Ads are the most popular type of ad, utilizing a photo with a short copy.
Reach ads create awareness to drive foot traffic to local brick-and-mortar business locations.
If your business caters to other companies, LinkedIn advertising may be more advantageous for you than Facebook.