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The rise of Artificial Intelligence, AI search platforms, and AI copilots like Perplexity, ChatGPT, and Microsoft CoPilot have challenged Google’s traditional search platform. Although Google has created its own copilot, “Gemini”, and made some changes to its SEO ranking algorithm to compete with these AI advances and competitors, there is guaranteed to be even more wild changes in the year to come.
Kristen Moser
“Value-based selling is a sales technique that emphasizes offering value to the customer rather than focusing solely on the product or service’s features or pure ROI. It’s a strategic approach adopted by sales professionals to steer the sales conversation towards the benefits and value that their product or service can provide to their potential customers, ultimately influencing the buying process.”
Roy Atadgy
Backlinking is an extremely important tool when creating content, and is useful in making the most out of a company’s linkability.
Christopher Carr
Navigating a business’ marketing journey can be challenging, but Farotech will be there for you every step of the way.
Christopher Carr
Guest host Rand Fishkin discusses the implications of zero-click marketing, as well as discusses a relevant Google antitrust case
Mark Oestreicher
AI (Artificial intelligence) is transforming the way businesses function. Learn more in our blog about how AI can impact you and your team.
Christopher Carr
One of the most effective ways to get sales and marketing on the same page is by having them focus on a shared set of metrics and KPIs. By looking at performance through the same lens, both sales and marketing teams can build trust, hold each other accountable, and ultimately drive your business forward.
Robin Scirrotto
Navigating healthcare marketing can be daunting, but utilizing tools that offer HIPAA-compliant solutions as well as a Business Associate Agreement (BAA) simplifies this process.
Lindsey Daku
