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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
Short-Form Video B2B Marketing: Strategies to Engage Decision-Makers
Authored by Sue Lima | 25 September 2026
Discover how short-form video B2B marketing engages decision-makers, boosts conversions, and drives sales. Learn strategies from top B2B brands.
Developing a Rebranding Strategy: 7 Mistakes That Undermine Growth
Authored by Roy Atadgy | 16 September 2026
Let’s be honest. Most rebranding conversations don’t start with a strategy document. They start with a feeling that something isn’t clicking anymore.
Are Your Ads Driving Leads... or Just Traffic?
Authored by Tim McAuliffe | 28 July 2026
Learn how to turn PPC traffic into qualified leads and identify what's really driving results from your paid ad campaigns.
Organic Search vs Paid Search: The Smartest Way to Spend Your Budget
Authored by Brendan Kelly | 17 July 2026
Learn the difference between organic search vs paid search, when to use each, and how combining both strategies drives better marketing results.
10 Lessons from 25 Years of Building Farotech
Authored by Christopher Carr | 15 May 2026
Discover 10 powerful business lessons from 25 years of growth, challenges, and leadership at Farotech.
Branding and Web Design: Why Your Website Strategy Should Start With Branding
Authored by Roy Atadgy | 01 April 2026
When companies come to us asking for a new website, it usually sounds pretty straightforward. They want a fresh design, better performance, or a more intuitive user experience.
The New Frontier of Search: Why AI Demands a Shift from SEO to GEO
Authored by Robin Scirrotto | 22 March 2026
Discover how Generative Engine Optimization (GEO) is redefining SEO in the age of AI and how Farotech is helping brands lead the AI Search revolution.
Not Sure If You Need a New Website? Start With These 5 Signals
Authored by Christopher Carr | 15 March 2026
Your website might technically “work.” It loads, nothing’s broken, and on the surface, everything seems fine. For many leadership teams, which is exactly why redesign conversations get pushed off.
Why Sales Ignores Marketing Leads and How to Fix B2B Lead Generation
Authored by Robin Scirrotto | 30 December 2025
Discover why sales teams often ignore marketing leads and how sales and marketing alignment can transform B2B lead generation into revenue.
Watch Your Leads Go Up
Transform Your Digital Marketing & Save Time With These Ready-to-Use Resources