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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
10 Lessons from 25 Years of Building Farotech
Authored by Christopher Carr | 15 May 2026
Discover 10 powerful business lessons from 25 years of growth, challenges, and leadership at Farotech.
Branding and Web Design: Why Your Website Strategy Should Start With Branding
Authored by Roy Atadgy | 01 April 2026
When companies come to us asking for a new website, it usually sounds pretty straightforward. They want a fresh design, better performance, or a more intuitive user experience.
Rebranding Without a Strategy: The Mistakes That Undermine Growth
Authored by Christopher Carr | 29 March 2026
Let’s be honest. Most rebranding conversations don’t start with a strategy document. They start with a feeling that something isn’t clicking anymore.
The New Frontier of Search: Why AI Demands a Shift from SEO to GEO
Authored by Robin Scirrotto | 22 March 2026
Discover how Generative Engine Optimization (GEO) is redefining SEO in the age of AI and how Farotech is helping brands lead the AI Search revolution.
Not Sure If You Need a New Website? Start With These 5 Signals
Authored by Christopher Carr | 15 March 2026
Your website might technically “work.” It loads, nothing’s broken, and on the surface, everything seems fine. For many leadership teams, which is exactly why redesign conversations get pushed off.
Why Sales Ignores Marketing Leads and How to Fix B2B Lead Generation
Authored by Robin Scirrotto | 30 December 2025
Discover why sales teams often ignore marketing leads and how sales and marketing alignment can transform B2B lead generation into revenue.
Beating the Bots: How Stories Drive Brand Identity in the Age of AI - Part 2
Authored by Mark Ivanowski | 19 December 2025
Discover the new rules of brand identity. Learn how to blend authentic human storytelling with AI's precision to forge deep connections and consumer trust.
Beating the Bots: How Stories Drive Brand Identity in the Age of AI - Part 3
Authored by Mark Ivanowski | 19 December 2025
Discover how authentic human storytelling remains the core of a strong brand identity in the age of AI, balancing technological efficiency with essential ethical and emotional connections.
Beating the Bots: How Stories Drive Brand Identity in the Age of AI - Part 1
Authored by Mark Ivanowski | 18 December 2025
In the age of AI, your story is your shield. Learn how authentic human narratives are the key to building an unyielding brand identity that bots can't replicate.
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