The Psychology of a Backlinker: Crafting Content for Maximum Linkability
Backlinking is an extremely important tool when creating content, and is useful in making the most out of a company’s linkability.
Christopher Carr
Insights for Navigating Your Marketing Journey
Navigating a business’ marketing journey can be challenging, but Farotech will be there for you every step of the way.
Christopher Carr
Marketing In a Zero-Click World
Guest host Rand Fishkin discusses the implications of zero-click marketing, as well as discusses a relevant Google antitrust case
Mark Oestreicher
Navigating the New Digital Epoch: The Intersection of AI, Speed, and Trust in Business
AI (Artificial intelligence) is transforming the way businesses function. Learn more in our blog about how AI can impact you and your team.
Christopher Carr
Drive Sales and Marketing Alignment with Six Essential Metrics and KPIs
One of the most effective ways to get sales and marketing on the same page is by having them focus on a shared set of metrics and KPIs. By looking at performance through the same lens, both sales and marketing teams can build trust, hold each other accountable, and ultimately drive your business forward.
Robin Previti
HIPAA Compliant Marketing Made Easy *cries in relief* (If You Have the Right Tools)
Navigating healthcare marketing can be daunting, but utilizing tools that offer HIPAA-compliant solutions as well as a Business Associate Agreement (BAA) simplifies this process.
Lindsey Daku
Organic Search vs. Paid Search: Which Strategy is Best for You?
In the fast-evolving world of social media and digital marketing, businesses often find themselves at a crossroads: Should they invest in organic search strategies or pour resources into paid search? This debate of organic search vs. paid search is as old as digital marketing itself, and it’s one that continues to spark discussions among marketers
Brendan Kelly
AI in Content Marketing
Artificial intelligence (AI) provides many benefits in content marketing.
Christopher Carr