The Future of Google: 2025’s SEO Trends: From AI to E-E-A-T
The rise of Artificial Intelligence, AI search platforms, and AI copilots like Perplexity, ChatGPT, and Microsoft CoPilot have challenged Google’s traditional search platform. Although Google has created its own copilot, “Gemini”, and made some changes to its SEO ranking algorithm to compete with these AI advances and competitors, there is guaranteed to be even more wild changes in the year to come.