Stand Out From the Crowd: Embrace Playful Marketing
Big brands, once the leaders of corporate speak, are embracing a playful, even “unhinged,” marketing approach to connect with audiences.
Kristen Taylor
The Future of Google: 2025’s SEO Trends: From AI to E-E-A-T
The rise of Artificial Intelligence, AI search platforms, and AI copilots like Perplexity, ChatGPT, and Microsoft CoPilot have challenged Google’s traditional search platform. Although Google has created its own copilot, “Gemini”, and made some changes to its SEO ranking algorithm to compete with these AI advances and competitors, there is guaranteed to be even more wild changes in the year to come.
Kristen Moser
Why Value-Based Selling is the New ROI
“Value-based selling is a sales technique that emphasizes offering value to the customer rather than focusing solely on the product or service’s features or pure ROI. It’s a strategic approach adopted by sales professionals to steer the sales conversation towards the benefits and value that their product or service can provide to their potential customers, ultimately influencing the buying process.”
Roy Atadgy
The Psychology of a Backlinker: Crafting Content for Maximum Linkability
Backlinking is an extremely important tool when creating content, and is useful in making the most out of a company’s linkability.
Christopher Carr
Insights for Navigating Your Marketing Journey
Navigating a business’ marketing journey can be challenging, but Farotech will be there for you every step of the way.
Christopher Carr
Navigating the New Digital Epoch: The Intersection of AI, Speed, and Trust in Business
AI (Artificial intelligence) is transforming the way businesses function. Learn more in our blog about how AI can impact you and your team.
Christopher Carr
Drive Sales and Marketing Alignment with Six Essential Metrics and KPIs
One of the most effective ways to get sales and marketing on the same page is by having them focus on a shared set of metrics and KPIs. By looking at performance through the same lens, both sales and marketing teams can build trust, hold each other accountable, and ultimately drive your business forward.
Robin Scirrotto
HIPAA Compliant Marketing Made Easy *cries in relief* (If You Have the Right Tools)
Navigating healthcare marketing can be daunting, but utilizing tools that offer HIPAA-compliant solutions as well as a Business Associate Agreement (BAA) simplifies this process.
Lindsey Daku