Analytics Launch Pad: Our Metrics, Tools and Approach
Analytics has become an integral part of every company’s marketing strategy. Marketers now rely on data to make better decisions,…
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How to Select a Team Based Agency
The large majority of companies are learning the painful reality that marketing is moving too fast. Most organizations are starting…
Christopher Carr
Unpacking the Temperature Checking Sales Approach
The Temperature Check Sales Tactic is one of the best ways for your organization to identify whether or not you…
Christopher Carr
Elevator Pitches are Dead
What are Elevator Pitches? Nearly every sophisticated marketing plan that I have ever been a part of always has something…
Christopher Carr
The Genesis of Facebook’s BIG Bait & Switch
Let’s face it, winning on social media is harder than you think. Whether your goals are to engage existing clients…
Christopher Carr
Aim Small, Miss Small
There’s a classic scene in the movie The Patriot where the main character is teaching his son a life saving…
Christopher Carr
How to use Hubspot Tracking Cookies to Convert more Sales
At Farotech, we are dedicated to teaching CMOs and businesses how to develop a systematic approach to generate leads, nurture…
Christopher Carr
The #1 Reason your Marketing FAILS. And the simple things you can do about it
It’s no secret that marketing is hard. After 21 years, I know the pain of working as hard as possible…
Christopher Carr