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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
Are You Prepared for AI-Driven Search? What GEO Means for Your SEO Strategy
Authored by Kelly Kelly | 18 December 2025
Discover how AI-driven search, Google SGE, and Generative AI SEO are reshaping keyword strategy, content planning, and local SEO. Learn how SEO and GEO work together.
Enhance Your Manufacturing Marketing Strategy with These SEO Tips
Authored by Christopher Carr | 20 October 2025
Discover six powerful strategies to optimize your manufacturing SEO, increase website traffic, and gain a competitive edge in the industry.
Getting the Most Out of HubSpot: Quick Wins and Long-Term Growth
Authored by Lindsey Daku | 23 September 2025
Learn how to maximize HubSpot ROI with quick wins, automation, and long-term growth strategies. Discover how HubSpot marketing tools can streamline campaigns and boost results.
Streamlining Your Digital Marketing: The Power of SOPs for Consistent Quality
Authored by Amy Weir | 23 July 2025
Discover how digital marketing SOPs create consistent quality, reduce errors, and boost team productivity for efficient marketing operations.
The Complete Guide to a Sales and Marketing Alignment Audit (with Template)
Authored by Christopher Carr | 13 June 2025
Start your sales and marketing alignment audit today. Download our free template and uncover gaps between your sales and marketing teams.
Disability Inclusion in Marketing: What Every Digital Marketer Needs to Know (WCAG)
Authored by Christopher Carr | 05 June 2025
Digital marketing accessibility creates inclusive digital experiences that allow everyone, regardless of their abilities, to perceive, understand, navigate, and interact with your online content and campaigns.
Brand-Led Marketing: Your Values Could Be Your Strongest Marketing Asset
Authored by Kristen Taylor | 02 June 2025
Discover how brand-led marketing drives customer loyalty. Learn why today's consumers choose brands based on shared values & how to align your strategy for authentic growth.
Content as a Strategic Asset: Why CEOs and CMOs Need to Shift Perspectives
Authored by Kristen Moser | 14 May 2025
Forward-thinking and successful CEOs and CMOs understand that content isn’t just marketing fluff. It’s a powerful tool to tell your company’s story, showcase your expertise, and build loyal, long-term relationships with your customers.
Think Short-Form Video Isn’t for B2B? Think Again
Authored by Sue Lima | 07 May 2025
Short-form video is transforming B2B marketing, engaging decision-makers, and driving conversions. Learn how top brands are leveraging it for success.
Watch Your Leads Go Up
Transform Your Digital Marketing & Save Time With These Ready-to-Use Resources