In our CEO Chris Carr’s latest podcast, BusinessInnovations.ai, he delved into the world of Artificial Intelligence (AI), discussing everything from YouTube’s latest features to Adobe’s groundbreaking tools. We’ll explore these innovations and how they’re disrupting traditional business models. Let’s get started.
Expanding Total Addressable Market (TAM) Through AI
AI is now allowing us to improve something we call TAM, or Total Addressable Market. While it has always been assumed that you could sell your products and services nationwide or possibly just to English-speaking countries, new AI technologies are going to help us expand our TAM to the farthest ends of the world. (See the video above)
One of the most recent innovations comes from YouTube, which is integrating AI into video output, particularly in the realm of translation. This technology not only translates your video into multiple languages but also syncs your facial expressions and gestures to match the language, making the content more relatable to international audiences. What you will see in this video is that I simply input a video in English and was able to translate that video into over eight different languages. Not only that, the AI technology controlled my eyes, my mouth, and my gestures so that they would better fit into the language dynamics, making it feel like I’m actually a native speaker of that language. This technology will be available within YouTube by the end of Q4 and is already available in beta with a technology partnership between 11 labs and a company called HeyGen.
Expanding Your Reach with Spotify’s Multilingual Podcasts
Spotify has already made a commitment to change all English-based podcasts into multiple different languages without requiring its users to re-upload files. This will be done for you automatically and should help you expand your Total Addressable Market (TAM) to international business opportunities. The timeline for this has not been released yet, but it’s an exciting first step.
Adobe’s Firefly’s AI Innovations
Adobe recently had their latest conference, Adobe Max. At that event, they outlined some of the new innovations that are going to be built into the Adobe Creative Suite, in particular, how they’re going to be implementing AI into their technologies. If you’re not familiar with Firefly, this is the new Adobe product that’s driven by AI. It’s going to impact Photoshop, Illustrator, Premiere, and a variety of other uses of Adobe tools. These tools use natural language processing to create creative outcomes.
For example, in the video I’ve shown, someone simply types in that they want lines on a highway, and right underneath the cyclists, you’re going to see lines just appear on the highway. My company works with a lot of orthopedic surgeons, and when we use stock photography, they ask us to take out the stethoscope. We use AI and natural language processing to simply say, “remove the stethoscope,” and it does it. This is just year one of the AI technology implementations and integrations, and it’s extremely promising.
Taking the first step
In summary, the landscape of AI is rapidly evolving, offering unprecedented opportunities for businesses to expand their Total Addressable Market (TAM) to international audiences and streamline creative processes. From YouTube’s multilingual video capabilities to Spotify’s automatic podcast translation and Adobe’s AI-driven creative tools, the future is bright for those willing to adapt.
If you have any questions or are curious about how these AI technologies can be implemented into your business, please don’t hesitate to reach out to us.
Our CEO, Chris Carr, also offers a free presentation to businesses called “AI Today: The State of Artificial Intelligence.” This presentation covers the current state of AI, where it’s headed, and how your business can prepare for this transformative wave. For more information, please email us at [email protected]
Thank you for taking the time to explore these exciting developments with us. We look forward to helping you navigate the future of AI.
