REPORTS ARE NICE, RESULTS ARE BETTER
Putting the Data to Work for You
We’re firm believers in starting with data if you want to do marketing right. The Gap Assessment is actually more than nice—it’s necessary. But once you have all that critical data, all in one customized report (your roadmap), it’s up to you what you do with it.
After all, it doesn’t help to know more if you aren’t going to do something different.
To make the whole process really accessible, we also provide you with a Scorecard, which is an at-a-glance resource that categorizes your marketing priorities by color: red (critical), yellow (moderate priority), and green (to optimize in the future).
If you think of the Gap Assessment as a roadmap toward major marketing goals, then the Scorecard is a day to day, week to week, month to month playbook.
We love to walk side by side with our clients to help them use their Gap Assessment data and their Scorecard priority list to really see explosive results.
For example, we used this approach to help a regional orthopedic practice meet a goal of generating $10 million-plus in website-generated, new patient appointments in one year!
What’s your revenue goal?
You answer that question, and we’ll provide the strategy to get you there. We use a proven digital marketing system that will allow you to put wheels to the pavement and follow that roadmap toward transformative growth.
We’re going to 5x to 10x your lead opportunities, but that’s just the beginning. We’ll simultaneously be developing more efficient strategies for improving your conversion rate. When we take these two factors and also calculate your average lifetime value of a client, you can start to get a realistic picture of the fiscal gains over time from using our marketing system.
Opportunities x Conversion Rate x Lifetime Value = Predictable forecasted Revenue for Your Company
Cast a Clear Marketing Vision
If you don’t have a roadmap, chances are you’re being a reactive marketer instead of a proactive marketer. If you do have a plan, but it’s not based on data, then your team is probably lacking a compass to direct their efforts.
Many companies waste so much time and money trying to navigate marketing strategy on their own. Why not invest up front in a Gap Assessment to cast a clear vision and provide a practical plan to reach your goals?