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Why are we telling you our prices?

Transparency. Reducing Frustration. Overcoming Objections. Ultimately––Building Trust.

We don’t believe that agencies should play hide-and-seek with pricing or size up clients according to what they think they can afford and charge based off of a hunch. Unlike our competitors, there’s no guesswork involved when you bring your marketing dreams to the table. By clearly laying out and justifying what our team is worth, you can make the decision that’s right for you and your company.

The following is an average price range for the majority of our clients, on a retainer basis:

$8,000-$15,000 per month

First, we start with a Gap Assessment to:

  • Gain a macro picture of your business
  • Identify critical gaps
  • Look for growth opportunities
  • Establish goals and KPIs
  • Create a robust & pragmatic 3-5 year marketing roadmap
  • …and much, much more

Prices usually range from $18,000-$24,000 for a Gap Assessment. The large majority of our clients come in around the $18,000 mark.

 

Onboarding (One-Time)

 

Sample deliverables in your retainer may include:

SEO:

SEO:

  • On-page SEO Clean Up
  • Initial Set Up (Link)
  • Site Architecture Conversion
  • Inital Keyword Research
  • Competition Analysis
  • Local SEO: Online Directory Submission
  • Technical SEO Set Up
    • Robots.txt
    • Schema Markup

Content Strategy:

Content Strategy:

  • Writer Recruitment
  • Writing Sample Client Approval
  • Development of Client Case Notes (Client Specific Internal Writing Guide)

One-Time Establish Editorial Calendar

One-Time Establish Editorial Calendar

  • Identify key content channels
  • Build out content calendar for three months

Branding & Messaging:

Branding & Messaging:

  • StoryGuide & StoryMap Ideation & Implementation
  • One-Liner Exercise
  • Buyer Personas (3)

Usability Conversion Analysis:

Usability Conversion Analysis:

  • Heatmapping
  • Scrollmapping
  • Click Mapping
  • Screen Recordings
  • Form Analytics
  • Page Conversion Tracking

Lead Nurturing:

Lead Nurturing:

  • Evergreen marketing automation writing & implementation
  • Slippage campaigns
  • Newsletter design and development

Social Media:

Social Media:

  • Optimize social media pages
  • Develop 80/20 social media publishing calendar
  • Developing consistent branding for each social media platform

Video Development*:

Video Development*:

  • Branded intros, outros, and music.
    • *If client has SME-based videos

Analytics & Reporting:

Analytics & Reporting:

  • Develop baseline marketing report
  • SEMRush site audit cleanup
  • Google tag manager set-up
  • CRM migration & integration
  • Google Search Console set-up

HubSpot:

HubSpot:

  • HubSpot Setup:
    • Integrations & Tracking Code Setup
      • Landing Page / Thank You
      • Forms Tracking & Replacement
      • Develop & Set-Up Lead Scoring Rubric
      • Database Import & Segmentation
      • Social Media Synchronization

 

Recurring Deliverables

 

Usability Conversion Analysis:

Usability Conversion Analysis:

  • Quarterly Analysis
    • Heatmapping
    • Scrollmapping
    • Click Mapping
    • Screen Recordings
    • Form Analytics
    • Page Conversion Tracking
    • Growth-Driven Design Report

SEO:

SEO:

  • Recurring Initiatives:
    • SEO-Optimized blogs (quantities may vary)
    • Structured Content Approach
      • Hub pages
      • Spoke pages
    • Quarterly reoptimization
    • Internal linking optimization
    • Keyword analysis
    • Competition analysis
    • Backlinking strategies

Content Strategy:

Content Strategy:

  • Recurring Initiatives:
    • Development of an Editorial Calendar
    • SME Video Blogs Interviews
    • StoryGuide adoption
    • Updating Case Notes
    • Infographic development

Lead Nurturing:

Lead Nurturing:

  • Develop email templates
    • Nurturing campaigns
    • Slippage campaigns
    • Drip marketing
    • Lead scoring

Social Media:

Social Media:

  • 80/20 Social Media Calendar development
  • Social Media Syndication & Publishing
  • Social Media Analytics

Paid Advertising:

Paid Advertising:

  • Campaign monitoring
  • Bid adjustments
  • A/B testing
  • Monthly reporting
  • Provide strategy for best ad spend (channels, ads, bidding, etc.)
  • Quality score assessment

Analytics & Reporting:

Analytics & Reporting:

  • Real-time HubSpot/Google Analytics & dashboard access (*not all accounts use HubSpot)
  • Monthly keyword report
  • Quarterly report (analysis and recommendations):
    • Marketing performance overview
    • Sources/channels overview
    • Conversions & ROI
    • Site usability
    • Page performance
    • SEO keyword report
    • Email performance
    • Social media performance
    • Paid ads performance

Customer Service:

Customer Service:

  • Account management
    • Weekly call with project manager and account manager
      • Review editorial calenda
      • Discuss strategy and marketing objectives
      • Approve content for deliverables
    • Quarterly Marketing Performance Review
      • Discuss alignment of strategy
      • Marketing data presentation
      • Macro strategy adjustments
    • Annual Account Review
      • Reviewing current deliverables
      • Strengths from the past year
      • Opportunities for the next year
      • Identifying new technology innovations to apply

Project-Based Deliverables

Learn more about Paid Ads here

Learn more about Google Ads here

Learn more about Programmatic Ads here

Learn more about Social Media Ads

 

From Reactive to Proactive.

We’ve all experienced what it’s like to do what we call Random Acts of Marketing (RAM). Throwing ideas at a wall and seeing what sticks, making decisions off of hunches or best guesses. Results don’t compound and, moreover, it’s not sustainable. It’s frustrating to not have a road map.

Wouldn’t you rather take a proactive approach to marketing with editorial calendars designed for 30, 60, and 90-day content execution coupled with expertly-researched topics and keywords, a strategic approach to scaling your marketing goals, and access to the most advanced analytics and automation software on the market? Making data-driven decisions is central to marketing success.

With our help, you can too.

Let’s get started. Fill out the form on the bottom to start radically shifting your marketing.



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