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Insights From the
Marketing Trenches

Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.

Not Sure If You Need a New Website? Start With These 5 Signals

Authored by Christopher Carr | 15 March 2026

Your website might technically “work.” It loads, nothing’s broken, and on the surface, everything seems fine. For many leadership teams, which is exactly why redesign conversations get pushed off.

Reimagining Customer Engagement with Custom GPTs

Authored by Christopher Carr | 29 May 2024

Uses, implications, and strategies for brands using custom GPTs are discussed

How to Dominate Your Local Market with Local SEO Services

Authored by Christopher Carr | 24 June 2023

Unleash business success with our blog on local SEO's vital importance. Boost visibility, attract customers, and gain a competitive edge.

How Long Does it Take to Rank on Google?

Authored by Christopher Carr | 21 March 2023

Understanding how long it takes to rank on Google is critical for any company looking to increase and convert leads.

What is a CMS and why does it matter?

Authored by Christopher Carr | 16 September 2022

CMS is an acronym meaning Content Management System. CMS web development has become a key part of any business with lesser knowledge of coding

What Makes a Good Website Great: Web Design Essentials

Authored by Christopher Carr | 21 July 2021

Learn to be in the successful minority of websites by reading about the essential prerequisites and best practices for web design.

5 Dental Marketing Ideas That Don’t Break The Bank

Authored by Christopher Carr | 30 August 2018

If you are trying to reach more patients on a budget, check out these 5 dental marketing ideas that don’t break the bank from Farotech.

5 Helpful Ideas to Get More Physical Therapy Patients

Authored by Christopher Carr | 04 August 2018

Experts from Farotech give you 5 ideas to get more physical therapy patients.

How Do Search Engines Work?: From Spiders to Web Surfers

Authored by Christopher Carr | 04 August 2018

Exactly how do search engines work? Farotech cracks the code to explain how search engines get you to the sites you need and filter out the ones you don’t.

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