The 3 Essentials of an Effective Website Audit
Imagine you’re in a relationship where your partner’s tastes change twice a day.
For instance, you walk in the door with a bouquet of luscious, orange tiger lilies, and your partner collapses into a fit of sneezing…but just this morning they had wished for a nice bouquet of lilies! What an emotional roller-coaster that would be! (Granted, some relationships do feel like this.)
Now consider this: Google makes no less than 600 algorithm updates per year. That’s an average of two updates per day. It used to be easy to get great rankings. All you had to do was stuff some keywords in your metadata, title, URL, and content, and you were golden! Now, you have to be intentional about building a website that can evolve with new, organic search terms and algorithms.
As you would reluctantly plop an expensive bouquet of lilies in the trash, in order to move forward you have to go back to the drawing board to figure out where it all went wrong. You need to know where your website needs updating, where it’s just dead content that’s no longer doing its job of increasing content and bringing in leads.
You Need A Website Audit
A website audit is the perfect tool to get you started on the ultimate website redesign project. No matter the site, the key to staying on top of content creation, SEO, and site traffic lies in knowing every part of your site like the back of your hand. So many websites need a scrutinizing eye to adapt to visitor interest, traffic fluctuations, marketing trends, etc..
A website audit gives you a foolproof way to dig into every part of your site to find out what pages are getting hits and leads, and which pages aren’t. Once you have that crucial information about your website, you’ll know exactly where to focus your energy and how to perfectly plan for the future.