What Should My Goals Be for an Inbound Marketing Plan?
When thinking about goals there are 2 quotes that I just love. The first one is “Setting goals is the…
Christopher Carr
Why Do I Need Usability Conversion Analysis?
A recent survey conducted by the Harvard Business Review found that the average human attention span has decreased from 12…
Christopher Carr
5 Essential Elements from our best Promotional Videos
Promote, produce, profit. There is an old marketing adage that says that the average attention span of a goldfish is…
Christopher Carr
What is usability conversion analysis?
We’ve built a unique process that has stemmed from 21+ years of work that includes everything from lead generation and…
Christopher Carr
Developing a Positioning Strategy Is Your Key to Success
Developing a strong positioning strategy is essential to every marketing plan, truth be told, it should be a part of…
Christopher Carr
How to Select a Team Based Agency
The large majority of companies are learning the painful reality that marketing is moving too fast. Most organizations are starting…
Christopher Carr
Aim Small, Miss Small
There’s a classic scene in the movie The Patriot where the main character is teaching his son a life saving…
Christopher Carr
How to use Hubspot Tracking Cookies to Convert more Sales
At Farotech, we are dedicated to teaching CMOs and businesses how to develop a systematic approach to generate leads, nurture…
Christopher Carr