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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
Reimagining Customer Engagement with Custom GPTs
Authored by Christopher Carr | 29 May 2024
Uses, implications, and strategies for brands using custom GPTs are discussed
AI-Powered Strategies for Thought Leadership and Social Media Content
Authored by Christopher Carr | 22 May 2024
Andy Crestodina discusses a strategy for using AI to create social media content not picked up by competitors.
Adapting to the New SEO Era: Prioritizing Brand Building
Authored by Christopher Carr | 08 May 2024
SEO is no longer the priority of getting clicks. This blog explains what to prioritize instead.
The Emergence and Applications of Programmatic Advertising
Authored by Christopher Carr | 05 May 2024
Farotech CEO Chris Carr discusses how programmatic advertising can be used as the technology develops.
AI in Marketing: Breakthrough or Just Another Bout of RAM?
Authored by Christopher Carr | 01 May 2024
Explore the critical balance between foundational marketing strategies and the exciting potentials of AI in marketing.
Revolutionizing Email Marketing with AI-Driven Outbound Strategies
Authored by Christopher Carr | 15 April 2024
Larry Kim discusses a strategy for using AI to overcome some of the problems of outbound email marketing.
The Coming AI Disruption: How Artificial Intelligence May Supplant Search Engines and Web Browsers
Authored by Christopher Carr | 02 April 2024
Follow Farotech CEO Chris Carr as he explores one of the most talked-about topics of 2024: Will AI replace search engines?!
Sales and Marketing Alignment: A Comprehensive Guide for Today's Marketing Leaders
Authored by Robin Scirrotto | 15 December 2023
Discover key strategies for effective sales and marketing alignment. Learn more about boosting revenue and team synergy in our helpful guide.
AI Breakthroughs: Expanding TAM and Personalizing International Communication
Authored by Christopher Carr | 03 November 2023
Explore how Artificial Intelligence is revolutionizing the way businesses communicate with international clients and expand their Total Addressable Market (TAM). Learn about the latest AI innovations from YouTube, Spotify, and Adobe.
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