Most businesses now understand that in order to be in the game of online marketing, a well-developed SEO strategy has to be a part of the process. However, for smaller, regionally positioned businesses, local business SEO is a factor that is often forgotten. Unless you are a major company or a chain that operates nationally or internationally, you probably have a particular geographical area in which you offer products and services. Your service area is an important aspect of how you advertise online. You want to maximize your efforts by targeting an audience that is actually close enough to become buying customers!
3 Steps to Build a Killer Local Business SEO Strategy:
1. Start with the basics: your citations.
Structured citations around the web (on sites like Yelp), as well as “unstructured” citations (on blog reviews, etc.), should all include the appropriate information about your business. This includes business name and category/industry, phone number, URL, primary keywords. When you are going through the process of having your business recognized by directory sites online, be sure to do some research for your competitors’ businesses and see where they are currently showing up. You’ll want to be there too! Another key to having great citations is to remember to keep them up to date and accurate. If there are ever changes to your business information, you need to maintain your citations and make the necessary adjustments so that the information shown to searchers is accurate (you certainly don’t want to lose business over a wrong phone number being listed on Yelp!)
2. Build momentum: get others involved.
Once your business is properly cited throughout the web, you’ll want to start interacting online with your potential local customers. Ask customers to post positive reviews on directory sites or to like you on Facebook. Of course, this interaction requires a little more work on your end as well. Posted reviews mean chances to respond – and these are chances you will not want to miss out on. If a customer leaves a great review, be sure to respond with a “thank you and we look forward to serving you again.” And if there are concerns or complaints raised in a review, it is best to reply with an honest answer and try to correct the issue. Also, inviting your clients to like or follow you on social media means you obviously must first have set up those accounts! This does take some time, but believe us – these interactions will go a long way in developing your local business SEO and building momentum for your local brand online.
3. Bring it all together: develop an SEO strategy.
Your citations and interactions will certainly contribute to boosting your rank and reputation on the web. However, one of the best things you can do for local business SEO is to hire a dedicated SEO company to launch a Google Local campaign for you. A company like Farotech can help make recommendations for prime keywords that will be productive in both your industry and in your local area. Purchase a service package that will optimize 5 geo-targeted per month to help you begin to build a stronger, more dominant presence online. For information on pricing and specifics for these local SEO packages, call Farotech today or sign up for an absolutely free assessment below!