Making Your Story Compelling
World-renowned marketing consultant Barry Feldman once said that your website is the mousetrap and your content is the cheese. We believe that at the heart of every great marketing approach lies great content. But even if you have the best marketing system in the world, if you don’t have compelling content, it won’t drive engagement and connection with your target audience.
The goal of a great content strategy is to provide as much value as possible, establish you as a thought leader, and give potential customers a resource and an opportunity to learn about your products and services.
In this eBook, we walk you through a variety of different components of effective content strategy, including:
- StoryBrand exercise (Donald Miller)
- Buyer’s journey
- Proactive vs. reactive marketing
- Target page functionality
- Editorial calendars
- …and more.
The ideal content strategy approach will help you generate leads, nurture leads into clients, and convert clients into raving fans of your brand, values, and products.
“Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours?”
Check it out for yourself by filling out the form on the right to download a complimentary copy. Enjoy!