What does your businesses’ voice sound like? Is it monotone and repetitive or is it engaging and lively? Obviously the latter of the two is what will give listeners a positive view of your business. With social media on the rise, it is critical that your business gives its voice a tone that listeners will respond… to through social media.
Keep these 5 easy steps in mind when you post on a social media site.
1. Complete your profile
You want people to know who you are so make your message and your image as clear as possible. For example upload an eye catching picture of you or your company for your Twitter or Facebook profile. Potential followers will also respond well to a thoughtful and witty about me section that makes them want to know more.
2. Share Share Share
Communication in social media is all about a frequent exchange of ideas, images, articles, and information. Post awesome articles you come across your Facebook or Twitter. Use relevant hashtags on twitter to connect your readers with the idea you are trying to convey.
3. Engage in Discussions
If you are looking for answers about questions relevant to your products then go to the best source; your consumers! This helps you know who is listening to your businesses voice. Additionally you can generate more conversation by posting responses to links that have been shared with you.
4. Maintain Your Online Character
People will associate your business with the range of your postings. There is a fine line between a welcoming online personality and a personality that over communicates. If you post a picture of your new puppy and you operate a wedding planning business, you will begin to lose your credibility. Keep your online character consistent so that you can engage your audience and become an authority in social media.
5. Don’t Shy Away From the Competition.
Keep up with what your competitors are doing and what kind of followers they are attracting. Don’t be scared to re-post something insightful they have posted on a relevant subject. Re-posting will give your audience a point of connection between you and your competition that will help you gain credibility. Being trendy is okay, if that is the voice that listeners are responding to.