Social Media


Paid & Organic Social Media Strategies

Without a doubt, social media is one of the most powerful pieces of technology that has influenced the marketing industry over the last decade. The ultimate goal of these many platforms is to get you to pay them for exposure. So while much of our approach will help you develop an organic B2B or B2C approach t social media marketing, how you handle targeting for social media is essential.

In this eBook we’ll talk about:

  • B2B, B2C, B2P (Business-to-people) channels
  • Rich content & video
  • Paid strategies
  • 80/20 social media calendar
  • …and more.

We believe that understanding which platforms work best to reach your potential audience will be the most effective way to target individuals and companies who want to know about your brand.

Just putting up a page isn’t enough. What you should know about social media is that, without a paid strategy, your efforts will barely make a dent. According to research done by Forbes, Only about 2% of your organic audience can find you without having a paid strategy.

Check it out for yourself by filling out the form on the right to download a complimentary copy. Enjoy!