A company’s brand is its essence. Everything that the company is, does and is perceived to be revolves around their brand, their image. This makes the task of defining your company’s corporate branding definition a vitally important task. You need to consider many things that affect both the present and the future of your company and come to firm answers on many issues, but in the end, when you have a recognizable and desirable brand, it will all be worth the effort.
The world wants to know who you are. Tell them with your brand.
What Corporate Branding Definition Entails…
Definition of Character
Your brand is a testament to the world of how you want to be viewed.
Think of it as your visual voice. People will recognize your product or service based on the styling of your brand and their ability to recognize your brand at a glimpse. Think about big brands like Budweiser, Target, Coca-Cola …
You probably thought about clydesdales, red circles and polar bears. That’s branding.
Branding says something about your company, and gives people a way to associate and recognize your company without words. The way that your corporate branding personifies your business has the immediate effect of targeting a certain clientele. It can make your relatable in addition to recognizable.
Not everyone will be drawn to your brand – just the ones who like what you are going for. You already have (and hopefully know) your specific buyer persona and branding helps you take advantage of that.
Definition of Limits
Your brand limits your business in some ways. If you are known as the hip skater shop, having a rigid, highly professional looking logo might not be the best plan. Your brand should portray a clear, visible idea of what you are selling. It should also leave room for you to look at the long term and consider how you can build your company’s image and expand your product line while still remaining true to who you are as a business and staying within the limits of your defined company character.
Your brand should evoke a relatable feeling from your loyal consumers. A recognizable vibe that says, This is who we are.
Your brand is more than a logo. It’s everything your business touches. Are you consistent and defining the limits of your brand?
Definition of Image
Customers love to connect to their favorite brands. They love seeing a product and immediately knowing that it came from a specific store. Corporate branding allows them to do this by giving them an image to personify and learn to love. This is how you develop customer loyalty, which brings in consistent revenue and eventually provides a form of free advertising as simply seeing a product with your logo on it will entice a potential customer to come buy! This is why you want to make your image openly accessible and easily recognizable to your customers.
Define Your Brand
When you confirm out your corporate branding definition, it lays the foundation for any good business. It defines so much about your company and is something that you determine and that you have complete control over.
Your branding must be consistent across all platforms and mediums. This includes any print materials, social media platforms, your website, uniforms, logo, and so much more.
If you need help in producing a creative, recognizable brand for your company, Farotech can help. We have a team of designers who can create a stimulating brand based upon your specific company’s preferences and your unique buyer persona. The world wants to know who you are. Tell them with your brand!
Action Items & Takeaways:
- Your brand tells the world who you are and what you stand for
- Define the character of your brand. Be relatable.
- Understand and define your brand limits
- Be consistent
- Branding is more than a logo