The Importance of A 3-5 Year Road Map
The #1 problem that most companies have is that they get so excited to start their marketing plan that they fail to take the time and the energy to really take a deep dive into their business to understand where the critical gaps are in their approach.
The gap assessment is like a SWAT analysis on steroids whose benefits are various and include the following:
- Identifying critical gaps in your marketing approach
- Developing foundational marketing assets to scale campaigns
- Creating and maintaining a marketing scorecard
- Identifying your quarterly priorities and goals
- Reviewing your competition
- Identifying the lifetime value of your current and prospective clients
- Establishing an ROI model that scales as your business grows
We’re a big fan of the expression “measure twice, cut once”. This is what a gap assessment enables you to do by developing a 3-5 year road map. Don’t be one of those companies that fail to measure.
This eBook should give you some of the preliminary information that you would need to create a gap assessment effectively.
99.9% of the marketing agencies you choose might only put in 3 hours of work to justify a $100,000 figure! Only 0.01% will do the deep dive you really need.
Check it out for yourself by filling out the form on the right to download a complimentary copy. Enjoy!