A good logo design serves a conceptual purpose and provides potential clients with a memorable visual that promotes your company in a positive light. On the other hand, a bad logo design can make your business look downright unprofessional. Our Philadelphia web company has come across quite a few of both the good and the bad. To use your logo to promote your company in the best possible light, consider the following rules of thumb.
Avoid Being Generic at All Costs
Many companies incorporate boring, generic shapes or themes into their logo. By making your logo similar to hundreds of others, you’re completely missing the point of company brand marketing. If you want to be remembered, you will want to develop a unique look. One of the most overused symbols is the globe. Whether in 2-D or 3-D, no matter what text and swooshes are applied to a globe, it still fails to make your logo stand out. Our Philadelphia web company suggests avoiding the most commonly repeated logo designs for the sake of presenting something more intriguing to the consumer. Use your logo as a strategic tool that tells the consumers something unique, instead of just creating a pretty picture.
Make Something Memorable, not Mind-Boggling
While being generic isn’t the answer, another common mistake comes from actually trying too hard to stand out. Many companies make over-the-top, complex logos in an effort to be unique, but this is also the wrong way to go about it. Adding superfluous elements and effects to your logo can hurt its universal appeal and adaptability. You want something simple and novel, not overbearing. If you can remove elements from the logo without losing any effect on its message or visual appeal, keep them out.
It’s much easier for potential consumers to remember something clever and simple than something ornate and confusing.
Trust a Philadelphia Web Company that Knows
If you’re still struggling to find something unique and simple to catch the attention of potential clients, don’t be afraid to contact logo designing professionals. If you’re looking for a Philadelphia web company that can help, visit Farotech online. Our website offers tips for marketing, SEO, branding and more, so check us out today.