Linkedin has become one of the most influential websites in the professional world. It can help people find jobs or help applicants find you,
but even beyond that, a good LinkedIn profile can act as a sort of online business card – a constant declaration of who you are as a company.
Now, of course, your gorgeous profile image will draw people in all by itself, but its not a bad idea to support that great picture with some other aspects of a well-developed LinkedIn profile.
Important Aspects to Any Amazing Linkedin Profile
- Your History– You need to show who you are through your timeline. Show where you have been and what you have done…this is professional speaking of course, not what you did on your vacation in Maui! List projects you worked on and clients you worked with as these types of credentials will show our profile viewers your skill level and will earn their respect. Incorporating history is an important feature for personal and company LinkedIn profiles.
- Your Skills– This section will define who you are in the eyes of your viewers. Tell them what you can do and what you specialize in. This gives you credibility in their eyes and will help them understand who you are and what your contribution could be to helping them achieve their business goals. Can you provide custom art for quality business logos? Tell them that! Are you a specialist in the field of voiceovers? Make sure that you explain your skills clearly and thoroughly. Remember that people used LinkedIn’s search feature to find people and companies that provide certain services, so be sure to list everything you feel you can provide. This is how many people will end up seeing you in the first place.
- Participation– Linkedin provides you with a great opportunity to follow other major companies in your industry, oin relevant groups, follow your clients and engage with all sorts of people in the business world. Stay ontop of the important issues and trends and try to join in on any conversations that could lead to productive conversations. This shows on your Linkedin profile and tells people who see it that you are dedicated to your work and to keeping up with what’s new in your industry. If you take time to answer questions that people post in LinkedIn group discussions, this also shows that you are committed to client education and that you’re a reliable, helpful source in your field.
Linkedin provides you with many opportunities to prove your worth with your profile. There are many ways to take advantage of this, but if you only take one thing away from this article, remember that none of this matters if you don’t keep your profile up to date! And, of course, be sure to include that gorgeous headshot!