Add a Little Magic to your Small Business’s Video Marketing
A spoonful of sugar and small business marketing – really? Well, if it works for Mary Poppins, it should work for us.
For the cynics, let’s extrapolate. One teaspoon of sugar yields 16 calories. Those calories provide at least enough brainpower to devise an interesting angle for a small business video.
In all sincerity, it doesn’t take extreme measures, deep thinking, a cheeky nanny, or significant quantities of sugar to achieve successful and captivating small business video marketing. All you need to do is take is a few tips from the experts (and, since we’re the experts, we’re here to help!).
How Small Business Video Marketing Can Be a Snap
We wish that all it takes is a snap of the fingers or access to a magic carpet bag to materialize small business marketing genius. Since this is real life, here are some solid tips instead. Follow them and you’ll have customers and clients eating out of your hands:
- Know your story – when contemplating how to make a video for your small business, it’s easy to lose focus. You may find yourself more obsessed with the idea of the video and all its bells and whistles rather than sticking to your story. Is this video selling a product or service? Or is it about your achievement in customer service? Remember why you’re making the video and stick to your story – one story – not an anthology.
- Make your story authentic – you are a small business that specializes in something amazing, valuable, and personal. Show that. Put real people doing real work in front of the camera. Unless you’re animating, in which case you should emulate animated videos with pep and pizzazz – like Gradeleap’s short explainer video.
- Invest in affordable video editing – CyberLink Power Director, Wondershare Filmora, Adobe Premier Elements, Pinnacle Studio and Corel VideoStudio are all recommended video-editing software programs that vary in complexity, but will add a polished and professional feel to your videos – and they’re all under $100.
- Vary video angles – you own or participate in a small business, not a YouTube diary. I’m not saying that you shouldn’t have testimonials from management or customers. What I am suggesting is that you include motion shots, wide shots and close ups to help break up visual stagnation and make the video more visually appealing.
- Keep it short – they say goldfish have a three-second attention span. Many adults have even less. You will rarely find a video over 2 minutes. Keep it closer to 1 minute if you can.
- Unexpected explainer videos – “how to” and “explainer” videos have long been popular for businesses both small and large. The reason? We’re always interested in learning something new – a new recipe, craft, project or video creation ideas. Teach or explain something to your audience, but do it in a fun, even humorous way. My personal favorite: GEICO’s “Raccookin,” in which a raccoon gives instructions on dumpster-oriented recipes.
- Make it memorable – the videos that go viral are memorable. Think about “Squatty Potty.” If you haven’t seen it, watch it now. If you have seen it, you surely haven’t forgotten the rainbow-colored unicorn droppings.
Add a Little Magic to Small Business Video Marketing
Here is your bonus tip:
Hire a Farotech expert – we don’t have a whimsical British nanny on staff, but we have something better: professional and experienced videographers.
For more on how to make your small business video marketing magical, memorable and successful, we’d love to help. Contact us today to get started. Call us 267.387.6620 or drop a line: [email protected]
