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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
How Does PPC Work? A Beginner's Guide to Pay Per Click (Video)
Authored by Christopher Carr | 20 June 2024
Learn how different types of PPC advertising work, when to use it, how much it costs, your ROI, and where it fits in your overall online marketing strategy.
4 Reasons Why Directors of Marketing Should Invest in Paid Advertising
Authored by Christopher Carr | 03 October 2023
Considering investing in a Google Ads or social media advertising campaign? Here are 4 reasons why you should.
(VIDEO) How Can You Plan a Successful Project? Vision Templates Can Help!
Authored by Christopher Carr | 01 July 2018
Explore our blog to learn about planning a successful marketing project.
Google SEO 101 - The Path to Strategic Content (Video)
Authored by Christopher Carr | 18 June 2018
Master the basics of Google seo 101 with tips to boost your website's search engine visibility.
Keyword Research: Understanding The Tools You Need to Succeed (Video)
Authored by Christopher Carr | 14 June 2018
Explore our blog to learn about the top keyword research tools.
Do I Really Need to Invest in Online Video Marketing?
Authored by Christopher Carr | 14 June 2018
Wondering how effective online video marketing services are? Find out here!
How Video Marketing Can Increase Conversions Using 3 Powerful Methods
Authored by Christopher Carr | 26 March 2018
Looking for tips on how video marketing can increase conversions? Learn how a professional, optimized video can become your most powerful marketing tool, starting now.
Watch Your Leads Go Up
Transform Your Digital Marketing & Save Time With These Ready-to-Use Resources