Online marketing is the twenty-first century palette for communications, branding, and advertising campaigns, a tool with virtually infinite possibilities, uses, and outcomes. However, we both know that marketing for your organization or business online is not without its various limitations and difficulties. For one reason or another, you may need help with your online strategies for marketing, and we are here to help you improve your game plan.
Thanks to the prompting from a post by Web Strategies, we at Farotech want to help you better understand the three main challenges to your online marketing campaign. Whether you have come up against these difficulties already or not, it is best to be prepared for them, and to understand how you can work to overcome them. So, without further ado, here is a list of our humble suggestions:
3 Online Marketing Challenges
The common challenges to your business as a result of social media may include deciding upon what kind of content to upload to social media, how often, and in what formats. Additional concerns involve choosing a team or individual to lead and execute a social media strategy, and maintaining accountability.
Solution: To overcome the inherent challenges of running a successful social media campaign, start with process, then input strategy. This means refocusing on a disciplined process for execution, management, and accountability, and later focusing on content.
2. Getting Value From SEO
Changing algorithms and a lack of keyword data can result in your effort input for SEO strategies far outweighing the SEO output benefits in your online marketing strategy.
Solution: Do not rely heavily on rankings as a barometer of progress, and similarly, avoid creating multiple pages of weak content just to generate search traffic. Instead, focus on a consumer-centric approach that will build your word of mouth marketing, and use a multi-attribution report to see how many assisted conversions are a result of organic site visitors.
3. Multi-Device Usage
One of the greatest challenges to online marketing is tracking the visitor experience over the course of the consumer buying cycle across multiple devices. One customer may first see your products on her phone via Facebook, later search your company via Google on a tablet, and finally go directly to your site to make a purchase on her laptop. What this effectively does is corrupt the conversion rate data on your traffic channels.
Solution: Though there is no clear-cut solution to this challenge, it is important to at least make yourself aware of this phenomenon. Then, if you see any anomalies in your conversion rate data, you will not needlessly jump to an incorrect conclusion about the efficiency of traffic channels.
For more information regarding your particular online marketing challenges and how you can overcome them, contact Farotech. We can design your comprehensive online campaign today!