What you Need to Know About Online Marketing in 2017
Want to know what online marketing trends 2017 will offer? Try the Marty McFly route, except instead of going forward in time in a DeLorean, take a trip back to Black Friday, 2016. According to a November 26th Adobe news release, Black Friday 2016 “became the first day in retail history to drive over one billion dollars in mobile revenue at 1.2 billion.”
Targeting mobile devices will clearly be a top trend in 2017’s marketing online trends . Thankfully, you don’t need a flux capacitor to figure out a game plan for the rest of your marketing targets for 2017 – we’ll take care of that for you.
Marketing Online Trend Guide for 2017
Black Friday statistics aside, it’s not too surprising that mobile-device marketing is a top online trend for 2017. Consumers import and export information on their phones, iPads and other smart devices much more than laptops and desktops, and have done so for quite some time. For this reason, marketing to mobile devices will become increasingly important going forward. What other trends can we expect to see in marketing online trends in 2017?
- Dedicated apps – applications that specifically represent and serve a company, product or service utilizing focused mobile optimization and ease of access to capture the attention of target audiences.
- Visual imagery – videos, infographics, animation and augmented reality (think Pokemon) are already highly effective, and will only become more so in the upcoming year.
- Live video – Facebook Live, Periscope, Meerkat and YouTube are real time marketing tools that not only offer viewers and consumers a bird’s-eye view of the inner workings of a business, but also provide relevance and purchasing opportunity with improvisation and authenticity.
- Impeccable content – whether it’s blogs, SEO or static web content, it will need to be polished, perfect and prolific. There are at least a million businesses competing for online attention. To become noticed and generate visibility on the web, content needs to be strategized, well written, and abundant.
- Streamlined social media – where are you planning to show off the hard work you’ve put into mobile marketing, with your dedicated apps, visual imagery, live video and impeccable content? Social media consistency in business Facebook pages, Twitter accounts, Instagram, Pinterest, etc., will continue to drive business visibility and sales. Look for new additions like “buy” buttons through certain social media outlets.
What you Need to Know About Online Marketing in 2017
Now that you know the trends, what else can you expect in 2017 in terms of online marketing? Experts say to be prepared to open your pocket book. As paper marketing continues its path to near extinction, online marketing will become increasingly competitive.
To rise above the rest, you’ll find competition (and prices) rising among digital experts, techies of all varieties, seasoned writers and branding gurus, as well as B2B’s and corporate sourcing companies. When it comes to being noticed online, effort and precision are no longer optional, but necessary.
To maximize your online marketing success, give yourself the gift of effective marketing. The experts at Farotech will make sure you have everything you need and more for your digital marketing business strategies in 2017.