SEO has become the name of the game when it comes to getting new leads for your business. SEO, standing for Search Engine Optimization, concerns how soon you pop up on the popular search engines when people input particular search terms. Keywords can be a major avenue for traffic flow to your website–if you can get inside the searcher’s head. Statistics show that English speakers tend to search 3 words on average. Keyword blogs or SEOs (shortened versions of blogs) should focus on about this many words, or more if you want to include more possibilities for people searching specifically (for example, add “New York” to “law firms” and you target a whole lot more relevant people if your firm is in New York).
An SEO article writer can help you to figure out these terms or simply write based on the words you give him/her. If you use SEO article writers, here are some tips for making the most of this type of inbound marketing….
3 Tips for SEO Article Writers
- Brevity is key. Blogs should be around 300-400 words and SEO articles should be 200-300, and not too much more. People want to learn a bit about your company but you should be careful to emphasize that your writers adhere to these guidelines so that you don’t lose your reader. Your blog/seo articles are meant to draw your prospects to another page or to contact you.
- Embed useful information. A good article has several key components. First, it tells you something you were searching for and want to know (thus it should be more than somewhat related to the keywords). Second, it should embed facts, statistics, or tips in a way that is engaging to the reader, so that he/she feels he/she has learned something from reading it. Third, it should tell you about the company. A good SEO article writer can articulate what makes the company unique and worth buying from.
- USE THE KEYWORD. It seems obvious, but oftentimes it can be difficult to use the keyword frequently enough so that it makes an impact when the search engines start revving. SEOs should include at least 2 and blogs should have 3-4 at minimum. The more times you are able to fit in the keyword as naturally as possible, the better!
Farotech is Armed to the Teeth …with Writers for You
Farotech is a Philadelphia-based SEO company serving businesses in health and well-being, medical practices, inventory, law, dance studios, and many others. Our team of writers are experienced in these industries, and trained specially in writing in the particular style of SEO and blog writing. If you are interested in outsourcing your writing to a company you can trust to learn all your facts and know them well, consider contracting with us.