Effective video marketing strategies aren’t out of reach, even for small and medium sized businesses.
Video marketing simply means using videos on your website or in your email marketing campaigns in order to boost sales. But your probably knew that already. The results of video marketing for small businesses and medium sized business over the years speak for themselves. According to Hubspot video marketing is considered the #1 way to propel higher lead generations and conversion.
The average internet user sees 32.2 videos every month. 100 million internet users watch videos online on any given day, and of those 100 million users, 26% continue on to look for more info after watching a video.
So besides investing in Ritalin, marketers need to reach people where they are at.
The implications for your business are big. And big is always better. (That is what she said). But the only way to truely beneftit from this phenomenon is to developed a strategy that targets the proper audience.
In this blog we will cover:
- Why adding video-based marketing is critical to your Inbound marketing strategy.
- The different types of videos to use in your inbound marketing.
- Do’s and Don’ts for your Video Marketing Campaign.
All right boys and girls, are you ready to learn how to transform your marketing using video? You bet your bitmap you are. Let’s begin.
Why adding Video-based Marketing is critical to your Inbound marketing strategy.
The beautiful thing about video marketing is that it’s not something only large companies can do. In fact, video marketing has become the best business marketing strategy on a budget. The quality of smart phone and tablet technology has been good from good to great in the several years.
Our recommendation is to have videos that are developed in multiple different formats.
Types of videos to use in your Inbound Marketing
1. Pedestrian level: these videos are shot on a cell phone or tablet. For best results, we reccomend connecting your device a lapel microphone that can clip to your shirt. The goal of these videos are to serve as promo videos to push toward your high production videos. Videos at this level should concentrate on “WHAT the problem is and WHY you need to solve it.” This is the lapel microphone that my video team uses. $15 bucks and BOOM!
2. High Prodiction level: these videos are shot in a studio with a professional video team, high-end equipment and dynamic audio. The production value of these videos is very important. At this level we recommend focusing on the “HOW TO solve the problem.” We also recommend that you use technology such as wistia turn style functionality in order to have your potential clients opt-in before they get to see the video. The goal of these videos is the educate your audience but also collect their name and email information so that you can drup market to them moving forward.
3. Live Broadcasting: It is no secret that live broadcasting has transformed the way we communicate as a Brand and as an individual. Companies like Facebook have created a tremendous incentive for businesses to use their live technology. Essentially your videos show up in about six times the average audience size than a standard post simply because they send a Facebook notification to a large portion of our audience. Our suggestion is to implement live broadcasting into your regular editorial calendar.
Do’s and Don’ts for Your Video Marketing Campaign:
- Do Remember your Target Audience – know who your audience is, and know what sorts of customers you typically draw. They’ll provide you with the creative direction you need without even knowing it. Ask yourself, what do your prospective buyers want to know about you? What types of videos will they best respond to?
- Don’t Go it Alone – many hands make light work, and many brains make the logistical and creative challenges much easier to conquer. Recruit fellow employees to work with you in the planning and development stages, or enlist a capable and experienced company like Farotech to handle all of the details of your video marketing campaign. Here’s a great blog to give you ideas on different kinds of marketing campaigns you can try.
- Do Troubleshoot, Analyze, and Refine – be careful about taking your video marketing strategy for granted. It thrives on the active refinement you perform when you monitor your results, analyze what works, and adjust your strategy to move forward. If your videos spend too long talking about offers, and not enough time educating the viewer, that’s critical feedback for your strategy. Analytics are the launch pad for your video marketing’s future success.
To recap: know your audience, don’t go it alone, and harness the power of troubleshooting. If you think you’ll need a helping hand setting up the details of your business’s video marketing strategy, Farotech is willing and able. Give us a call, and we’ll set you up with the best video marketing strategy!