4 Effective Ideas for Marketing for Small Businesses
Marketing strategies don’t have to revolve around expensive campaigns and creative advertising techniques. Although these can be helpful when done correctly, sometimes getting back to basics and focusing on a few vital components of your business can give your brand the boost it needs.
Here are four marketing for small businesses tricks that won’t cost money and will make your company more successful…
1) Be Real
Marketing for small businesses doesn’t have to be complicated or dramatic. Sticking to the business’ roots is a great way to stay focused and to truthfully engage with customers- which many will greatly appreciate. Every business has a story. When customers know why the business exists, what the people behind it are passionate about and what their goals and ambitions are, they’ll feel that they have a legitimate reason to support it. So, tell your story! Sure, this could be through your website and other forms of advertising but it could also be via everyday conversations with current and potential customers, friends, families and acquaintances.
If you’re real with your story and unabashed about sharing the vision behind your business, customers will have a reason to trust you. Gaining trust is a great way to market your small business because recommendations, even by word of mouth, can be huge. Don’t let people down. If you gain a reputation of genuineness, maintain it! This means a willingness to honestly communicate with customers, even if it sometimes means admitting a shortcoming or a mistake.
2) Go Above and Beyond
As a small business owner or manager, you are probably eager to please your customers. But what will market your small business best? Doing more than just what should be done. When customers are happily surprised by a businesses’ attempts to truly help them or even serve them (do something for them knowing they will get nothing in return) is when they will really be inclined to not only return time and again but spread the word about how wonderful the business is.
Customers know when a business is serious about providing a great service and they also know just as well when a company has lost sight of this important value. So, don’t fake it (see point #1) but if you really want to please customers, surprise them by giving them more than they expect and deserve.
3) Care About Your Employees
Interactions between customers and employees are taking place constantly and are molding (whether for good or bad) how customers view your business and whether or not they’ll ever return. With that point being made, the need to invest in employees becomes obvious. Employees will be a lot more passionate about their work if they know they’re valued.
Be creative with finding ways to communicate to employees that you value them: reward them, invest in their training, simply say thank you, listen to their ideas, etc….really caring will really pay off – in more ways than you can imagine.
4) Know Your Surroundings
Every cue for marketing for small businesses should come from the communities they are a part of. No matter the size of the town or city where your business is located, the fact of the matter is that your community of clients will start small and will either grow…or not. Take time to get to know the community that surrounds you. Start with your customers- find out what they want and take time to listen to their ideas. Then move outward by educating yourself about what’s happening in your community and then engaging people in a conversation about how your business can contribute positively to the things they already care about.
This simple knowledge can help you make smarter marketing decisions. Marketing techniques and skills are important, but when it comes down to it, knowing your buyer personas and then effectively catering to their wants and needs is the only marketing philosophy you’ll ever need.