Social media is the new frontier for businesses to discover and explore. People are all ages are connecting and sharing through social media every hour of the day. But social media isn’t just for lunch breaks, weekends, and sitting in traffic. Have you considered social media for marketing? Your audience is already online. You can utilize social media marketing to build your audience, rank higher online, and attract more traffic. We have found these 4 easy ways are the most effective for social media marketing.
Using Social Media for Marketing
Don’t miss out on the opportunity to use social media as another helpful marketing tool for your business. It offers you the ability to:
- Instantly share with your audience
- Create a unique online brand for your company
- Develop ongoing communication and relationships with potential or current customers
- Increase brand awareness
- Multiply website traffic
- Enhance conversions
- And much more
Effective social media use for marketing is specific for each company and industry. But no matter what field you’re in, connecting with people online is always an important aspect of marketing in this day and age, so find out how to best harness the power of social media to reach your target clientele.
Increase Your Reach
Social media marketing can help you increase your reach. If you want to build your audience and have greater influence online, social media is a great way to achieve that goal. If you’re struggling to get more Facebook likes for your company page or need more followers on Twitter, consider this tip.
When you produce content for your site that people are going to read, create a pop up button that asks your reader to “like” or “follow” you in order to continue viewing the content. Give your users the option to click “no thanks” if they really don’t want to commit. According to research, this little strategy can help you increase your social media traffic significantly in as little as a month. Keep at it for a year and this simple pop up button will keep on giving.
Time It Well
Now that you have committed to having social media account, it’s time to figure out when to post or share. Your customers may not be online all the time. There are free tools available that you can use to analyze and view your social media traffic.
Figure out when your users are online and interacting and schedule your posts to correspond.
This will increase engagement on your social media accounts and bring greater value to your users using social media for marketing is all about being visible. Be intentional about what keywords, titles, and user names you use for your social media accounts. If you pick the right words, you will begin ranking high for them because they’re what people are searching for. Be strategic about the words you pick – especially in hashtags, which are searchable terms – and they will rank high in SERPS. This makes it a lot easier for people to find you and see what you’re all about. However, you also want to make sure you’re producing valuable content so users will stick around and see what you have to say, as well as share your content and links.
Youtube is extremely popular because people love to watch and listen to content instead of just reading it. Putting quality videos on Youtube is a great strategy for using social media for marketing. Videos get a lot of attention, are easy to share, and they can really show off your content well. One trick to getting more video views is to include links to other videos at the end of your video. If people like what they see, they’re more likely to keep clicking and watching.
Using these four tips, you are on your way to becoming a social media for marketing expert. If you’re interested in more social media marketing tips, feel free to visit our blog!