The marketing team at Farotech has the latest B2B social media tips your business needs. Don’t miss out!
How is your company using social media to support your marketing efforts? Are you even engaged in social media at all? As a B2B company, you may be wondering if you even need to work about social media marketing. At Farotech, we believe that social media marketing is not only a must for modern B2B companies like yours, but it can become an important part of your overall strategy when you employ the most effective B2B social media tips.
Make Facebook & Twitter Work For You With Email Sign-Up Options
Any effective B2B social media tips should work toward the goal of generating more leads for your business. So, make sure your existing social media accounts can actually do their job! The most simple way to do this is to use these accounts to get people to a signup page on your regular website. You can Tweet out the link to an email signup page to promote a new newsletter or pin a post to your signup page on Facebook.
Of course, you can get even more creative than just pointing potential clients in the right direction. Think about what you have to offer them. Facebook and Twitter are great places to promote your latest offers, like ebooks or even video seminars. In exchange for an email address, your potential clients can have access to great resources… and you have new leads to work with.
Stay Ahead of the Curve: Start Publishing On Your LinkedIn Company Page
Does your company have a LinkedIn page? If it doesn’t, that’s step one. LinkedIn is quickly becoming an active forum for businesses like yours to communicate with potential clients. In fact, it is responsible for 80 percent of all B2B social media leads.
It is also a rapidly developing site; within the past year, the site has opened its doors so that anyone can publish educational posts. Because this is so new, you have the chance to build an authoritative and influential presence on LinkedIn even as other businesses are simply focused on their company page.
Give Your Company’s Twitter Account A Personality
Having a company Twitter account is great. However, unless you are a huge, already well known company, chances are that an individual face and personality is going to have far more success on Twitter than your business or brand. Not only does this make it easier for potential clients to connect to, but it also makes you stand out from other companies in the Twitterverse. Designate one individual to be the face of your company on Twitter and then encourage him or her to try to build connections with other individuals, where the greatest impact can be made.
Want More Effective B2B Social Media Tips?
Do you have effective B2B social media tips that work for your company? Share them with us in the comment section below! Then, if you’re looking for more ideas about how to incorporate social media into your marketing campaign, contact Farotech today.
Effective B2B Social Media Tips | Effective B2B Social Media Tip