Learn how to use a social media audit to your advantage, and get to your marketing goals quicker!
Falling behind on your goals can be frustrating, and in the marketing world it happens more often than you’d think. With so many things to keep track of in your marketing strategy, managing your goals effectively can be almost impossible. So what’s the best way to redirect when you need to get back on track? No matter what the task may be, sometimes taking a step back and looking at the big picture can be the refresher you need. In marketing, and especially online marketing, a social media audit is one of the best ways to go about this. By running some numbers, and understanding which marketing tools you use the most, you can reorganize your strategy to get you on the fast track to completing your marketing goals.
Performing your own social media analytics can be intimidating, but it’s simpler than you might think! Let’s take a look at the process.
4 Part Harmony: The Social Media Audit Made Simple
In order to wrap your head around your social media audit, you’ll need to know the four basic categories of social media marketing, including:
- Social Selling
- Social Listening
- Social Networking
- Social Influencing
Your marketing goals are going to find their homes in one of these categories. So once you have an overarching idea of what each of your goals are, you can fit them into each category, and figure out where your focus should be. You may be hoping to generate more leads and reach out more to new customers, making social selling your primary focus. Or, maybe you’re more interested in developing new and exciting connections within your industry and getting media recognition, so you’d be focusing more on social networking.
The terminology we use when talking about a social media audit can make it sound more complicated than it is. The good news is that your homework is about as simple as it gets. All you need to do is:
- List your last 10 social media updates with short descriptions
- Place them in one of the four categories: selling, listening, networking, or influencing
- Calculate the percentage of your updates in each category
It really is that simple. If you have 3 posts about social networking, and 5 social listening posts, then you have a 50% listening focus, and a 30% networking focus. If you’ve been wanting to work more toward social listening, then these numbers are encouraging, and you’re right on track. If you feel you’d rather focus more on networking, and make more connections with other companies at your level, then shift your social media posts toward networking.
Getting back on track with your goals can be frustrating, but you can rest in knowing the process is simpler than it makes itself out to be. For more game-changing tips on how to revitalize your marketing strategy, contact the experts at Farotech by calling 267-387-6620, or emailing us at [email protected] today.
