Discover the endless possibilities with our strategic websites.
It’s one thing to generate new patients through newspaper ads, commercials, a website, a blog, local reputation and word-of-mouth, but what if you could do more – without actually having to do more? That probably sounds too good to be true, especially in the orthopedic business. We at Farotech understand you have enough on your plate as it is. This is why we have developed a creative way to keep potential patients interactive, intrigued and intuitive towards becoming a patient at your practice.
When you choose Farotech to develop and strategize your website, we will also implement “Call To Action” (or CTAs). When your business is orthopedics, CTAs are great strategies to get patients knocking on your door and calling you to schedule an appointment.
What Are Considered Orthopedics CTAs?
A CTA is an instruction to the website’s audience, that provokes an immediate response. Typically you will see imperative verbs such as call now, visit us, download this, find out more.
The secret to these CTAs are not only the amazing content and opportunities you are providing your potential patients with, but you are also trading valuable information with them. In order for them to receive this free information, they must provide their name and email, or name and phone number. This way you automatically have a lead, without putting any effort into it. That’s our job.
Some orthopedics CTAs may look something like this:
- Give Us A Call Today! – They receive a “special hotline” to get right to your office. (Ideally, without a form to request this information).
- Schedule a FREE Consultation! – They fill out a form and the office calls the prospect back to schedule a free consultation.
- Come Visit Our Office Today! – They receive a map to your office. (Ideally, without a form to request this information).
- Download our FREE Ebook! – After filling out a form, they receive a PDF version of an Ebook of your choice that is created by our writers here at Farotech.
- Download our FREE DIY Guide – After filling out a form, they receive a PDF version of Orthopedic homecare of your choice, again, created by our writers here at Farotech.
- Download our FREE Flyer – Of course, you know where this is going.
Now that we have given you a few examples of orthopedics CTAs, you may notice a few things. First, always offer information that is FREE. People love free stuff, so give it to them, whenever you can. Second, you are providing information at their fingertips. We are in an information age – where everyone wants to know everything right now.
According to a study done by ContentVerve and Unbounce, there was a 90% click increase just by changing the word “your” to “my” in the CTA labeled “Start Your Free 30-Day Trial Now”. Here at Farotech we keep in mind the psyche behind the potential patient that stumbles upon your website. Verbiage is everything, along with the promise of giving exactly what you say you will give to your patients.
Learn more about your orthopedics Calls To Action today with a FREE consultation!
See what we did there? Utilizing CTAs gives the reader a sense of urgency. Urgency creates excitement and excitement draws them in. So what are you waiting for?
If you’re in the orthopedic business, we would love to help you draw in more patients, with little effort. Give us a call today at 267.387.6620. We look forward to taking these next steps with you.
Orthopedics CTAs | Orthopaedics CTAs
