You’ve worked hard and done all the SEO best practices you know of. Now you’ve got a steady stream of regular, daily visitors to your site. Good for you! Now, how can you get those website visitors to take the plunge and become your loyal customers?…well, the secret to conversion starts with developing killer calls-to-action (CTAs), of course. A great CTA is all that is needed to convince many visitors to take that first step past their hesitation, through the beautiful open door of a FREE offer! Assuming that you’ve taken some time to develop quality, helpful resources that you can give away as offers, all you need to know now are a few simple guidelines on how to perfect your calls-to-action.
Did you know??…The secret to conversion starts with developing killer calls-to-action!
The Ultimate How-to Guide on Developing Killer Calls-to-Action
A key factor in creating effective CTA’s is to never leave the recipient in ambiguity. Whether your calls-to-action are clickable buttons or links weaved into text, they should state directly what the user will receive by clicking and urge them to do so. Simply writing, “Click Here!” tells your users absolutely nothing and will lead them to ignore the CTA. On the other hand, writing “Download Free Ebook!” entices the users and gives them the confidence to click since they know what their click will accomplish. Think of your CTAs like a flag – you need to wave your offer in front of your users. They should know it’s there and they should know what it’s all about.
You can’t just scatter CTAs across your website and hope that people will respond…placement is critical. Your site’s users must be able to clearly see your CTAs without having to hunt them down. If you can, place them to where users do not have to scroll to see them (above the fold). This ensures that everyone who visits that page has a chance to see your CTA even if they don’t stay long (and studies tell us that most visitors do not). This is not necessarily a hard and fast rule, however. It is also perfectly acceptable and actually encouraged, to weave CTA’s into the text of your site wherever it is appropriate and relevant. The bottom line is – whether you are dealing with fun, colorful CTA buttons or small, strategic in-text links – you should always know why you put a CTA where you did. Be intentional about your marketing!
When we’re talking about CTA buttons, we’re actually talking about an area of design specialization. Your designers have many different colors, shapes, and formats to choose from in order to make your buttons stand out on your web pages and really catch attention. Some of these options will be appealing to your users while others will just not get the conversion rates you hoped for…and it is your job to identify the winning designs. This means you’ll have to take some time to play with the colors, styles, and placement and then let your site visitors do the rest of the work for you. Simple conversion metrics will let you know what’s working and what’s not. Make a commitment to improve your campaign constantly – part of that is tweaking your calls-to-action on a regular basis.
The better your CTAs, the more potential customers will become qualified leads…and the more qualified leads, the more actual customers you will gain! That is why you need to be meticulous in the development process, ensure that the customer knows what exactly they will get, and commit to fixing any problems along the way. Best of luck! If our comprehensive guide to marketing would help you with further tips on other aspects of your campaign (such as SEO, lead nurturing and analytics), please download the free ebook below!