Blogs are taking the world by storm. OK, well maybe that is a bit of an exaggeration, but in all seriousness, you really can’t overemphasize the impact that blogging has had on current marketing trends and strategies. We’re no longer just talking about the amateur blogs of Susie the crafty mom or Joe the crazy mud runner…we’re talking about businesses that have realized the importance of maintaining a running blog, especially in a world run by SEO.
Yet many companies, while they do know the importance of maintaining a blog, simply do not stay on top of the task and leave their blogs neglected. If this is you, fear not, for there are a few easy and simple blogging techniques that can help you maintain and fully utilize your blog.
Blogging Techniques that Will Save Your Online Marketing Efforts
Schedule Your Time-
The first step to writing a consistent blog is setting aside the time to do so. Often this step is forgotten and people tend to leave writing for whenever they feel particularly inspired. But you would be surprised how rarely that inspiration comes on and when it does, it hardly ever comes at a convenient time for writing. For this reason, it is imperative that you put yourself on a routine schedule, writing a few times a week or even everyday if you can. This will keep you on track with your blog and develop consistency in your postings, which both readers and search engines love.
Think About Your Blog-
You need to know what your blog is about. This may seem obvious, but this very basic step is often not fully understood. You need to know who you are, who your readers are, what you want to express, how you want to express it, and most importantly why your readers should care. In order to effectively write a blog, all these matters take some serious thought. We’d recommend getting a small “content creation” team together and starting your blogging efforts with one big brain storming session so you know exactly what you’re trying to accomplish.
Make Your Blog More Interesting-
This is not a jab at your skills as a writer, although it may seem like it, since it actually is not about the writing at all. The honest truth is just that simple text can only go so far because people have limited attention spans. To create an amazing blog, you need to spice it up with pictures, videos, infographics, and other visual content. Blogs need a little help to keep readers’ attention and images can provide that. For example, we know that right about now, you’re probably starting to get bored…so, we’ve provided this fun, colorful infographic for you to check out!
Develop Titles and Topics-
Writing an ongoing blog is hard work. And often time it is like keeping a one-sided conversation going with someone going for a long period of time… you may eventually feel that you’re getting bored or running out of things to talk about. That is why you need to spend time coming up with specific topics to talk about AND crafting those topics into creative, catchy titles that utilize your target keywords. This time spent upfront will save you in the long run. And just remember that as your blog grows in readers and popularity, your one sided conversation will eventually turn into a fun, engaging center for dialog.
Blogging can provide your business with a big boost in search engine rankings, but only if it is done consistently and well. These blogging techniques can guide you along the path to success, but it all is for nothing if you don’t put in the effort. Don’t be a lazy blogger! Follow these 4 steps to be on your way to blogging success.