Thursday. Not only is it the day before the freedom of the weekend but it is a keystone in the blogging week. With insight from Sharaholic its clear that Thursday wins out for social sharing. In fact 31% of the top 100 social share days in 2011 happened to be on Thursday. Check out this… graph to from Sharaholic to see why Thursday is your best bet for social sharing.
Now maybe social shares isn’t what you are looking for. Perhaps you are shooting for higher pageviews. Well then Monday is the day for you. Just as new years resolutions start to fade away a few weeks into January, readers interest in viewing new blog content decreases as the week progresses. By the weekend there are virtually no pageviews. Therefore, publishing in a sequential order beginning with Monday is the most efficient way to get your content out to active readers.
So how do you meet your viewers where they are?
- To increase your social presence, post on Thursday
- To raise traffic on your website, post on Monday. Or post post in a sequential order such as Monday, Tuesday, Wednesday if you don’t post every day
- Have your blogs ready to publish on the days that your viewers will be ready to listen.