Make sure your practice is keeping up with these three must-have medical marketing tips from Farotech.
Is your marketing strategy ahead of the times? Or are your go-to medical marketing tips leftover from a bygone era? Just as medical technology has drastically changed in recent decades, marketing technology has also undergone a dramatic transformation. With the help of Farotech’s years of experience, find out how your marketing strategy measures up… and then overcome outdated obstacles with updated medical marketing tips that will get you the results you really need.
Outdated Practice #1
You send one marketing message to your entire database of leads. So, patients who have come in with a pain in their knee receive automated emails… about expert spinal surgeons. Without dividing leads up, you end up sending irrelevant information to patients who could have received content targeted to their specific areas of concern.
Updated Marketing Tip #1: Lead Segmentation
Lead segmentation is the way to combat this generic–and overall irrelevant–approach to medical marketing. Instead of sending the same message to everyone in your database, defining each new client by their area of concern allows you to segment your marketing approaches. Ultimately, it is your key to getting the right message to the right client.
Outdated Practice #2
Although you create excellent marketing materials, you have no way of knowing if they are getting to the right clients at the right time. You have no way to distinguish between those gathering information for the first time and potential leads who are ready to make their final decision. You simply have to hope to catch the right client at the right time.
Updated Marketing Tip #2: Lead Tracking
When it comes to lead tracking, technology has been an amazing game changer here. With the right marketing software, you can track the buyer’s journey of a lead as soon as he or she engages with your site for the first time. With cookies dropped onto the lead’s computer, you can track their engagement follow them as they make the journey from a cold to hot lead who is ready to make a commitment. Lead tracking is your key to unlocking the mystery of online engagement and ensuring you catch the right client at the right time, every time.
Outdated Practice #3
Although more medical marketing tips are picking up on the fact that content is important to your site’s online visibility, the fact is that many companies cannot provide the targeted and high quality content you really need to compete. As search engine’s algorithms continue to develop, you need to be sure you are working with a search engine optimization company that can truly keep up.
Updated Marketing Tip #3: Create The Right Content
The truth is that content is the king of medical marketing, and keeping up with all its demands can be hard work. Not only do you need to consistently generate content, but these blogs and articles need to be optimized to interest both clients and search engines alike. One to two times a week, your blog should be updated with insightful articles that use the specific keywords your potential clients are searching. Then, as other sites begin to backlink to your outstanding content, you are well on your way to being the top of Google’s results.
Trying to manage all of this on your own can be overwhelming! Partnering with a high performing SEO company like Farotech can be one of the best decisions you make for your practice. For more information about how we can help you actualize this or any of our other medical marketing tips, call Farotech today at 267.387.6620.
More Medical Marketing Tips
What medical marketing tips have made a difference for your practice? We are excited to hear your success stories… as well as those ideas which didn’t work out so well. Share your strategies, and your challenges, in the comment section below.