We may be living in the future, but using some good old fashioned tactics may be good for business.
It’s 2016. We carry the entire world around in our pockets and call it a “smart phone.” We made fools of ourselves this Christmas falling off of hoverboards and crashing drones. We wear watches that track our heart rates and our cars talk to us.
Basically, we are living in the future.
So why on earth would we tell you to be “old fashioned” when it comes to your lead nurturing best practices? Stay with us, we’ll explain.
Be “Old Fashioned” with 2016’s Lead Nurturing Best Practices
First of all, why is “old fashioned” a bad thing? Besides being a delicious cocktail, “old fashioned” brings to mind visions of grandmothers baking cookies, people handwriting letters, and honest-to-goodness books with physical pages. These are all wonderful things. Things that are cozy, honest and welcoming.
So what do we mean when we say it’s ok to be a little old fashioned in your lead nurturing activities? We’re not suggesting you buy a telegraph or start training carrier pigeons (although we’re betting you’d get a great response rate!). All we’re suggesting is that you try to incorporate some of that cozy, fresh cookie feeling into your marketing strategy – in short, be welcoming.
Most people get dozens of unwanted emails a day. They’ve become desensitized to emails that seem “too commercial,” or are clearly selling something. Many emails are simply deleted before they’re ever opened. Yet at the same time, email marketing still ranks as the best channel in terms of return on investment, and 68% of companies rate it as a “good” or “excellent” channel.
There’s a lot riding on your lead nurturing best practices, so let’s get personal:
- The goal is 1:1 marketing, or at least marketing that seems 1:1. You wouldn’t send an HTML email to your mom, so don’t think your leads will feel like they’re getting personal communication if your email looks like a slick advertisement.
- You can’t handwrite a note to each lead (now that would be old fashioned!) but you can draft your emails, newsletters, and CTA’s in a conversational tone. Avoid unnecessary length and too much “jargon.”
- Address your leads by name. Chances are, they won’t think you wrote them an exclusive email, but greeting your leads by name makes them feel heard and understood.
If you’re ready to learn more about lead nurturing best practices, or want to set up some lead nurturing activities for your business, give the experts at Farotech a good old fashioned phone call at (267) 387-6620. We’re here Monday-Friday, ready to get to work for you.
Lead Nurturing Best Practices | Best Lead Nurturing Practices
