Don’t get left behind when it comes to where to market your business in the digital age.
The beauty of the digital age lies in the simple but powerful expansion of a highly desired human concept: choice. Choice is bred from competition and the motivation of businesses to distinguish themselves in order to capture large tracts of market share. Choice is why information asymmetry has substantially abated across industries. Wiring into the Internet has given consumers an upper-hand on information that was once familiar only to the experts, pundits, and, if you were lucky, to a book on a shelf within the vastness of your local library.
Little of what has made up the core of capturing your audience has changed. You have a salable, innovative product or service and you have an intense desire to communicate with your target audience. The methods and the digital avenues–essentially, where to market your business–however, have changed, and definitely for the better.
SEO, Social Media, Google, and E-Books, among other innovations, are all fundamentally shaping marketing from a purely social science on how and why people make purchasing decisions to data-driven, analytic, and digitized insights that resemble mind-reading in an effort to better understand the modern consumer.
Today, consumers benefit from both more choice and more media channels to make informed opinions between choices. While the intricacies of human behavior are endlessly confounding, where to market your business and how to market a product you’ve worked hard on is not. Here, we’ll investigate a couple promising areas in how to market your website.
The Results Are in On Where to Market Your Business
- “A Google: How Many Zeros Is That?” As endless as the answer to this question is (fun fact: the actual mathematical term is a “googol”), equally as endless are the possibilities for visibility and growth by engaging in Google and Search Engine Optimization, or SEO.
The fact is that 44% of online shoppers begin by using a search engine and 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. At 12 billion searches a month, the door is wide open to potential customers.
Proper SEO engagement makes your website rank higher on Google through a complex aggregated indexing system. Most people who are typing their needs and wants into Google don’t even realize that Google is analyzing their word choice character-by-character like the most major grammar nerd.
- “Facebook and Instagram and Twitter, Oh My!” The Wizard of Oz reference is, in this article, stripped of the fearful connotations of the original and can instead be imbued with all the hope that social media exposure plays in where to market your business.
Surprisingly, YouTube has become the 2nd largest search engine behind Google. What this proves, among other things, is that consumers are more reactive to rich media and sharable, commentable content that puts them at the center of your business’s social platform. You may be wondering how to market your business on Facebook. It all starts with involved content that connects you to your audience in the intangible ways that are measured much differently and deeply than mere data.
We hope that this has been a helpful guide in narrowing down where to market your business. If you feel ready to make a decision about the marketing goals for your business, contact Farotech at (267) 387-6620. We have a full-range of tools available to get you to the next level. We appreciate the power of choice and hope you make us yours!
Where To Market Your Business | Your Business Where To Market
