Imagine yourself as a person who is just beginning to search online for a good physical therapy practice in your area. You are anxious but ready for the road to recovery, hopeful to find a professional, compassionate, and accessible physical therapist with the expertise you need. How do you begin to look for the right treatment options?
As a physical therapist, you most likely have a great deal of sympathy for your patients. It is part of your job, after all. However, you may not have realized that the ability to put yourself in your patients’ shoes is also at the foundation of all good inbound marketing ideas for physical therapists.
When it comes to marketing goods and services online, no matter what line of work you are in, you need to have a firm grasp on the needs and concerns of your potential clients. Physical therapy is no exception. In fact, this “customer first” approach is even more essential when it comes to healing practices. With this in mind, here are some inbound marketing ideas for physical therapists that Farotech has found successful in attracting new patients.
Know Your Buyer Persona
If you have been finding it difficult to consistently draw new patients into your practice, it could be the case that you have not yet determined exactly who it is that you are trying to reach. In the marketing world, we call this target population the “buyer persona.” In short, the buyer persona is the set of characteristics in the type of clientele you would like to attract to your practice. Think about demographics, age, profession, lifestyle, location, and so on. Once you have clearly established who you want to attract, you will have a much easier time finding ways to engage them.
Consider the Search
Now that you have given some thought to the characteristics of your potential patients, think about some of the reasons why they are searching on the internet for a physical therapy practice. This is a fundamental part of inbound marketing for physical therapists. Considering what your buyer persona might type into Google, Bing, or Yahoo! when they begin their search for a therapist, you will be able to determine appropriate long-tail keywords that will lead them to your website.
Speaking of Your Website…
When you are searching for information online, what sort of qualities do you hope to find in a website? If you answered, “Clean, informative, and easy to navigate,” then you are thinking exactly like your potential patients! No matter where you rank in search results, if your website is sloppy, then no amount of inbound marketing ideas physical therapists can use to help until you have cleaned up your online image with professional web development. Your top priorities should include engaging your visitors with quality content, pristine graphics, and accessibility.
Still Need Help with Inbound Marketing Ideas for Physical Therapy?
Contact Farotech today to learn about the services and plans we offer to help our clients achieve their marketing goals. When you take advantage of our experience in inbound marketing for physical therapists, you are sure to make a lasting impression on your patients.
