The Future of Marketing: Building Trust and Thought Leadership in the AI Era

Robert Rose joins Andy Crestodina and Chris Carr to discuss the future of marketing in an age of misinformation and AI. They provide perspectives on building trust and thought leadership through differentiated content, vision-led marketing, leveraging data visualization, and prompting AI tools to reflect brand voice. The conversation emphasizes creativity, strong opinions, and authenticity as key to earning audience trust and standing out.