AI, Newsletters and the High Bar of Providing Value

Welcome to Digital Marketing Masterclass, featuring our special guest, Ann Handley. Join us as we discuss the rise of AI writing tools and their potential impact on content creation. As well as delve into the world of email marketing and its immense potential in building relationships, establishing thought leadership, and driving high-quality website traffic. We will discuss the importance of building relationships and trust through email marketing, optimizing sender names, and measuring critical metrics like the open to write back rate. Explore the idea of strong opinions and thought leadership as a way to differentiate content and engage an audience.