An estimated 80% of all non-referral based leads in the dental industry begin with major online search engines. Because the reality of the situation is that Google, Yahoo and Bing have taken the place of the Yellow Pages, as a dental practice it is essential to pursue new marketing techniques which invest the majority of your energy into strategies that involve internet marketing for dentists. A business can chose to hire a marketing company or they can learn to develop an effective online marketing strategy themselves.
Marketing is not extremely complex, but it is time consuming; having someone who is solely dedicated to marketing your business can be critical. Unfortunately, most dental practices fo not have a full time marketing expert. On the other hand, many marketing companies promise a lot and then return very little at a large cost to you. So, if hiring a marketing company sounds like the best choice for your business, take the time to consider your options and find a company like Farotech who will take your business seriously and give you quality customer service as well as a results-based approach to internet marketing for dentists.
Whether you hire a marketing company or not, knowing some basics about internet marketing for dentists can be helpful. First and foremost, it is important to realize that there are many approaches to marketing and it is essential that you decide on the ones that will be the most effective for you and then stick to them.
3 Steps to Successful Internet Marketing for Dentists
Here are three major ways you can maximize your dental online marketing efforts:
Your online marketing should start with your website. Many times potential clients will quickly navigate away from a webpage if they find it outdated, unattractive, hard to use or poorly laid out. Your website should be simple and easy to follow. When websites are designed well, they will be laid out in such a way that clients can effectively obtain information they are looking for. We won’t talk extensively about what an excellent dental website looks like, but you can contact our web design department for more details. In short, be sure to have the following clearly displayed and easily accessible on your website:
- quick access to your contact information as well as your hours and directions to your office(s)
- the option to schedule appointments via the web page
- clearly communicated information about the services you offer
- clearly communicated information about what insurance, carrier/payment policies you work with
- a place for patients to write testimonials and potential patients to read reviews
- links to access your facebook, twitter and other social media pages
- access to your blog (which we recommend that you write content for at least once a week)
2. Make the Most of Social Media
In this day and age, it is vital for you to have a strong presence on Facebook, Twitter and Google+. A large percentage of your potential clients use these social media websites and so should you.
What should you do with your social media pages? Here are some helpful pointers for your potential social media page content:
- Quick (easy to see and access) links back to your website’s blog
- Testimonials that past and current patients have written about your practice
- Before and after photos
- Special offers
- Discussion/pointers about good dental health
- Reviews on different dental products such as toothbrushes, teeth whitening kits etc…
Because social marketing is one of the fastest ways to get your business noticed by a large number of potential clients, paying for ads on these sites can also be a helpful strategy. There are many ways to host ads through Facebook, Google+ for Business, LinkedIn, and Twitter. Of course, you can also use PPC to pay for ads to appear directly on major search engine’s results pages. Finding the right place for you will depend on a variety of different factors. We always suggest doing PPC in combination with other marketing efforts to get the most bang for your buck. Practices that rely solely on Pay Per Click Advertising will often times burn through their budgets pretty quickly because ads can be expensive. PPC marketing can help with immediate results, but your long-term approach should be to make an investment in a combination of great web design, social media implementation, and PPC.
A well-rounded and effective internet marketing strategy will include the three points listed above as well as a well-developed SEO approach. Learn more in particular about SEO for dentists or to talk to a marketing specialist at Farotech for a free consultation!