SEO (Search Engine Optimization) is an essential aspect for manufacturers to improve their visibility, increase brand awareness, and establish themselves as industry thought leaders.
According to HubSpot, 69% of marketers invested in SEO in 2021, highlighting its importance in driving organic traffic and online success.
In this article, we will provide a high level overview of SEO for chief marketing officers in the manufacturing industry, focusing on SEO strategies for manufacturers. For additional information please check out the following guide: 25 Website Must-Haves for Driving Traffic, Leads & Sales
A wealth of data supports the importance of SEO strategies for manufacturers, including increased website traffic, lead generation, and brand recognition. Let’s highlight some of these key statistics.
If that is not enough, Hubspot offers a wide array of statistics that will blow your mind about the importance of SEO for industrial companies.
SEO encompasses a wide range of strategies and techniques, with four primary types being On-Page SEO, Off-Page SEO, Technical SEO, and Content-Based SEO. In this summary, we will briefly introduce each of these types.
At a Glance:
By understanding the different types of SEO, including On-Page, Off-Page, Technical, and Content-Based SEO, you can implement a well-rounded and comprehensive approach to optimizing your website’s search engine performance.
Getting smart about SEO enables your manufacturing company to maximize its visibility, develop domain authority, and rank higher, more effectively, and faster than your competition.
On-Page SEO and Technical SEO are critical components of a successful SEO strategy. We will cover common key performance indicators (KPIs) for both types of SEO and how to use an agency to optimize them effectively.
While numerous on-page SEO KPIs exist, we recommend regularly reviewing the following key performance indicators, either in-house or in collaboration with your marketing agency, to ensure optimal results:
Here are 10 KPIs that are critical to look for with on-page SEO.
Content Quality and Uniqueness: Creating high-quality, original content that offers value to users and distinguishes your website from competitors, increasing its relevance and authority in search engine rankings.
While there are numerous technical SEO KPIs to consider, we recommend consistently monitoring the following key performance indicators to ensure the best possible outcomes. You can also check out this checklist on our partner Orbit Media’s website: Beginner’s Guide to Technical SEO: Avoid These (Simple) Website Mistakes that Are Killing Your Rankings (w/ Checklist)
Here are 10 key performance indicators (KPIs) that are essential to monitor for technical SEO. This is not an exhaustive list, but it can be used as a checklist to ensure that your website is optimized for search engines.
As demonstrated, the intricacies of SEO can be quite complex. If you were going to tackle this on your own, it can be done, but proceed with caution. Remember, SEO is like baking a cake––it takes time, skill, and a sprinkle of magic (or a staff of nerds that love this stuff as much as we do).
We have dedicated over 10,000 hours to mastering this craft, enabling us to analyze and optimize these factors with precision. So, leave the SEO sorcery to us and focus on what you do best––creating exceptional products.
For your manufacturing company, it is crucial to partner with an agency that possesses the expertise and time you may lack, ensuring your SEO challenges are effectively addressed. Let us be the SEO sidekick to your manufacturing superhero! (or um, something like that).
Off-Page SEO is a vital aspect of search engine optimization that can be particularly challenging and, if not executed correctly, may result in penalties. In this overview, we will explore the key elements of off-page SEO.
Key Points:
Backlinks: Understand how backlinks work and their significance in influencing search engine rankings.
Link-worthy content: Recognize the importance of creating valuable content that naturally attracts high-quality backlinks.
Advanced outreach tactics: Learn about effective techniques to promote your content and boost off-page SEO.
By gaining a solid understanding of backlinks, creating valuable content, and employing advanced outreach tactics, you can effectively enhance your off-page SEO and improve your website’s overall search engine performance.
For more information on backlinks you can also check out this article by our partner Surchability.
Content-Based SEO, or Content Marketing, focuses on positioning your brand as a thought leader while enhancing your website’s authority. In this brief overview, we will delve into the key components of content-based SEO.
Keyword selection: Discover strategies for choosing the most effective keywords to target in your content.
Re-optimization: Understand the importance of regularly reviewing and updating your content to maintain its relevance and effectiveness.
Analytics: Learn about the role of analytics in making informed, data-driven SEO decisions to improve your content marketing efforts.
By implementing targeted keyword selection, continuous re-optimization, and leveraging analytics for data-driven decision-making, you can elevate your content-based SEO and solidify your brand’s position as a thought leader in your industry.
There are numerous marketing agencies out there that use the term “partner,” but ultimately, they often fail to be accountable for the crucial aspects of implementing SEO strategies for manufacturers, such as generating revenue and ensuring profitability.
That’s why we emphasize connecting our SEO analytics to monetization. To illustrate our approach, here’s a brief history of a company we’ve been developing digital strategies for over the past decade.
In this example:
You will see our client’s Google Analytics.
As you can see, we were able to increase the visibility of their website by 38.53%, raising the number of views from 1,176,887 to 1,630,330.
While online visibility is crucial, it’s essential to link it to revenue generation. In this same example, the increased traffic resulted in 44,608 conversions, which translated to $13,382,400 in revenue.
Here’s how the calculation was determined: 44,608 conversions multiplied by $300 of revenue per sale equals a total revenue of $13,382,400
Very few SEO agencies hold themselves accountable for this level of revenue generation. It’s common to hear them say, “Our job is to bring traffic to your website; we are not responsible for revenue growth.”
This is where Farotech sets itself apart and truly makes a difference. We break the mold and take full responsibility for turning your website into a revenue-generating machine. We’re not just here to bring traffic; we’re here to bring the cha-ching! (And if you don’t have an actual cash register, we will be just as happy to make your QuickBooks sing, um, either or works for us).
SEO is a crucial component of any successful marketing strategy for companies in the industrial industry. By implementing the tactics outlined in this article, you can enhance your website’s visibility, generate leads, and establish yourself as an industry thought leader. And we would love to help you do just that.
Please schedule an appointment with one of our partner growth specialists by clicking on the following link to access our online calendar.