Social Media Advertising
| Social Media Ads | ||||
| Features | Basic Plan | Tier 1 | Tier 2 | Tier 3 |
| Monthly Ad Spend | $350 – $1,000 | $1,001-$2,500 | $2,501-$5,000 | $5,001-$8,000 |
| One Time Set-up or Clean-up (1st Month)Can be amortized over 6-months |
$1,350 | $1,650 | $2,250 | $4,650 |
| Number of Ads | Up to 2 | Up to 4 | Up to 6 | Up to 10 |
| Ad campaign copywriting & revision | ✓ | ✓ | ✓ | ✓ |
| Dedicated Account Manager | ✓ | ✓ | ✓ | ✓ |
| Facebook/Instagram OR LinkedIn | ✓ | ✓ | ✓ | ✓ |
| Video Ads (Clients need to provide video or purchase a Farotech web video production package) | ✓ | ✓ | ✓ | ✓ |
| Initial campaign development & strategy | ✓ | ✓ | ✓ | ✓ |
| A/B Split Test (ad copy performance testing) | ✓ | ✓ | ✓ | ✓ |
| Ongoing Adjustments | ✓ | ✓ | ✓ | ✓ |
|
Tracking code installation
|
✓ | ✓ | ✓ | ✓ |
| Monthly Reporting | ✓ | ✓ | ✓ | ✓ |
| Targeting/Custom Audience Setup | ✓ | ✓ | ✓ | ✓ |
| Access to Shutterstock Photos, Image Resizing, Add Logo | ✓ | ✓ | ✓ | ✓ |
|
Remarketing Campaign After 3-6 months of Campaign Running
|
✓ | ✓ | ✓ | ✓ |
| Landing Page & Thank You Page Set-up & Development
(Priced Per Landing Page) |
Add $450 per set | Add $450 per set | 1 Set Included | ✓ |
| Ad design | By Quote ($900) | By Quote ($900) | By Quote ($900) | ✓ |
| Weekly Data Calls: Review campaign & change as necessary | $400/month | $400/month | $400/month | ✓ |
| Progressive monthly management cost: | $450 (& minimum for all plans) | $450/mo or 25%, whichever is higher | $500/mo or 20%, whichever is higher | $900 or 18%, whichever is higher |