Did AI Leapfrog Browsers? AI Agents and the Future of Hyper-personalized Ads
Explore the frontier of AI capabilities in this riveting episode with hosts Chris Carr and Andy Crestodina with special guest Christopher Penn.
Dex Labs
The Astonishing Power of AI in Marketing with Paul Roetzer
Welcome to the Digital Marketing Master Class, where we delve into the fascinating world of AI and its impact on marketing
Dex Labs
Unlocking the Cumulative Advantage
In 2021, Farotech CEO sat down with Mark Schaefer of Schaefer Marketing Solutions, to walk through his new book The Cumulative Advantage. Together they discuss the impact of the content shock and how to unleash unstoppable momentum.
Hannah Juraifani
LIT Videobooks: Pioneers of a New Category
It’s widely known that the world never knew it needed the iPad until it was invented. I believe they’ll be saying the same thing with the advent of Video Books. Today, we sit down with Ronak Sheth, CEO & Founder of LIT VideoBooks, to discuss the opportunities and challenges of creating a new category of media.
Hannah Juraifani
How to use Advanced Digital Marketing Tactics to Dominate Your Industry
In today’s episode, we revisit a conversation that our CEO Chris Carr had with marketing legend John Logar. Together they cover how Covid dramatically speeds up the time that products and innovations are able to get to market. The power of owning your own client database and ultimately how to use advanced digital marketing tactics to dominate your industry.
Hannah Juraifani
Unpacking the Temperature Check Sales Approach
The Temperature Check Sales Tactic is one of the best ways for your organization to identify whether or not you are likely to convert a potential sales target. In addition, it forces them to reveal their top priorities. However, in this video, we take it one step further. In this video, we talk about how to use the Temperature Check Sales Approach to create more effective content marketing.
Hannah Juraifani
Elevator Pitches are DEAD
For years, Elevator Pitches were considered the #1 way to communicate your brand’s message and vision effectively. But the sad reality is that they nearly never worked. Introducing the Story Guide one liner. Our answer to the elevator pitches that had gone wrong.
Hannah Juraifani
7 Mistakes Marketers Make and How to Avoid Them
Today we sit down with Tom Foster of @FosterWebMarketing and we will walk through the lessons he’s learned over three decades of Digital Marketing, including the 7 critical mistakes that most marketers make.
Hannah Juraifani