Case Study

Wellworks

is a leading, innovative health and wellness company in the Tri-state Region. Since we partnered with them in 2013, they’ve seen their monthly web visits jump from 4,000 to as high as 12,500 on average.

At Farotech, we believe that each company has a story to tell. Stories aren’t static; they’re filled with characters, plot, action, conflict, resolution and happy endings. With that in mind, our Farotech case studies are designed to relay relevant, remarkable and thought-provoking data about our clients, without sounding like scientific experiments. Not that there’s anything wrong with strict analytic data; it’s just that we know, and you know, no one wants to read a “Boringus Companius” case study.

We are storytellers, and you are our captive audience. We want you to see what we do, how we do it, and why we should be your choice for all your digital marketing needs. Consider this an open invitation to learn more about us, and by all means, reach out to us at anytime. We’d love to start a conversation.

See What Happens When Corporate Health Mixes with Marketing Stealth

“The secret of health for both mind and body is not to mourn for the past, not to worry about the future, or not to anticipate troubles, but to live the present moment wisely and earnestly.”

— Siddartha Guatama Buddha
 

Our Story:

Studies have shown group wellness to be effective in promoting longevity in healthy lifestyles. Wellworks has brilliantly subsidized upon this theory by taking it a level higher. By offering employers of companies – of all shapes and sizes – an opportunity to incorporate wellness programs into the workplace, Wellworks has and continues to exemplify the concept of healthy minds and bodies making for a better work environment.

All Wellworks needed our experts at Farotech to do, was help properly and effectively translate what employer-facilitated programs they offer and more importantly, how they work. This was a marketing workout we were ready to lunge for.

The Plot Thickens:

One of the hurdles Wellworks was eager to have us shift, was confusion involving exactly what a corporate wellness program is, and how it’s utilized in a workplace environment. Our Farotech content specialists embraced this challenge and worked diligently to clearly explain Wellworks’ programs on the website and in all content. A web redesign (in 2014) helped to provide a fresh, updated look as did a mobile app design revamp and content revisions for select web pages.

Strategy Building:

As we continued to discover how to best convey the services Wellworks offer their target audience, we were able to construct a marketing-improvement plan to include:

  • Website rebrand
  • Inbound marketing
  • Intensive SEO
  • Blog writing and maintenance
  • Social Media origination and publishing
  • Prezi presentation development
  • Print material design
  • Sales cycle development and assistance

Turning Point

The flexing of our marketing muscles was beginning to pay off. Analytics demonstrated that organic (non-advertising) searches for Wellworks sprinted from 800 to 5,750 per month (from 2013 to present). Within our established marketing strategy, we knew there was even more specific ways we could command attention and visibility for Wellworks.

 
 

Resolution:

SEO for Wellworks has gone gangbusters. Our writing experts went to task to maximize keywords and strategies to increase traffic, while also making content more clear, concise and accessible to target audiences. For example, we launched a series focussed on the “broker program” explaining Wellworks’ service that enables other corporate solutions companies to offer and take advantage of Wellworks programs. We have also showcased how the corporate wellness programs work by integrating personal testimonials into blogs, ultimately offering viewers more of a bird’s-eye perspective.

In addition to strategic content, including a video on the first slider of the homepage to explain what wellness programs are, we implemented iBlogs that increased user time on the website (and pages) as well as improving social engagement.

Happy Endings (New Beginnings)

In addition to the burst in organic searches, we witnessed the rise in overall web visits. From 2013 to recent months, site visits tripled from 4,000 per month to 12,500 per month. We’ve also seen social media rise in visits from 35 per month in 2013 to over 600 by September, 2016.

For more examples on how Farotech helped to shape Wellworks’ marketing makeover, check out their website, Facebook and Twitter pages.

 

Penn Dental

is widely considered the best dental school in the nation. A site overhaul for this prestigious brand produced more than a pretty web presence. Read more about our work and their results.

 
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