At Farotech, we believe that each company has a story to tell. Stories aren’t static; they’re filled with characters, plot, action, conflict, resolution and happy endings. With that in mind, our Farotech case studies are designed to relay relevant, remarkable and thought-provoking data about our clients, without sounding like scientific experiments. Not that there’s anything wrong with strict analytic data; it’s just that we know, and you know, no one wants to read a “Boringus Companius” case study.
We are storytellers, and you are our captive audience. We want you to see what we do, how we do it, and why we should be your choice for all your digital marketing needs. Consider this an open invitation to learn more about us, and by all means, reach out to us at anytime. We’d love to start a conversation.
“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.”
The Philadelphia Eagles, Philadelphia Phillies, Philadelphia Flyers, Philadelphia 76ers, Villanova University, St Joseph’s University and over 40 local high schools and colleges – all clients of Rothman Institute. What marketing company wouldn’t be thrilled to take on the privilege of escalating viewership for this world renowned leader in orthopaedic science and technology?
When Farotech began working with Rothman Institute, they already had 23 established locations with several new locations recently (or soon to be) opened. Rothman’s great advantage was, and still is, an infinite tappable target audience. The trick, however, was how to more fully access this soluable market and supercharge Rothman’s world class reputation, resources and digital rankings.
Before putting a plan of action together, we knew we had to fully understand and immerse ourselves within Rothman’s target audience. To do this, we took an approach similar to our orthopaedic client. We had to give Rothman’s audience a full examination. Our Farotech team worked together to conduct in-depth market research to uncover the specific buyer personas (think of a gigantic x-ray), and what type of communication customers seeking orthopaedic services would respond to best.
With our homework complete, we were able to identify where and how Rothman Institute needed realignment. To increase visibility and engage Rothman’s existing and potential viewership, we prioritized the following initiatives:
After implementing our initial strategy, we continuously fine-tuned our processes to ensure that Rothman’s target audience was engaged and responsive, and most importantly, that these efforts were monitored and measurable.
With a measurable increase in visibility through website revision, content realignment, creatively-targeted social media and new SEO strategy, we realized there was even more we could do to reel in Rothman’s viewers, so we devised:
Observing the success of our digital marketing strategy for Rothman, which has continued to skyrocket, has been exciting, inspiring and challenged us as a company to achieve higher goals in pooling together more viewership – it’s like watching one of Rothman’s sports teams rock a shutout (Eagles, Sixers, Phillies, Flyers, etc.) – you’re on the edge of your seat ready to jump!
Since establishing our first digital marketing strategy for Rothman Institute, Farotech has been able to: