ProWriters
Professional and Management Liability Insurance
A pioneer with 20-plus years of experience in the cyber insurance industry, ProWriters continues to revolutionize the way insurance is sold. ProWriters serves a wide range of clients across the globe by working exclusively through dedicated agents and brokers.
Services: Branding Strategy Web Development Inbound Marketing
Challenge:
In 2018, ProWriters came to Farotech…
with an outdated website that lacked the design and functionality to effectively point users to critical information. In addition, brand inconsistency and other critical gaps throughout their marketing were costing them leads, sales, and ultimately— revenue. The company’s goal was to launch a new product. But, they knew they would have more success if their website and marketing were brought up to date with the cyber industry first.
Strategy & Execution:
Farotech conducted a comprehensive Gap Assessment, which outlined a 12-month…
Farotech conducted a comprehensive Gap Assessment, which outlined a 12-month roadmap to achieve substantial marketing results for ProWriters over the course of the first year of partnership.
The strategic plan for ProWriters included:
- Developing a new website to include updated design elements, such as immediate calls-to-action, service features, and testimonials on the homepage
- Establishing a content strategy to increase their search engine results page (SERP) rankings
- Creating gated resources to capture leads directly from the website
- Overseeing the roll-out of their new Cyber IQ Comparative Rate Portal
Branding Strategy
Web Development
Video Development
Results
Farotech’s growth-driven marketing methodology integrated a proven conversion process with innovative design to deliver ProWriters’ transformative results.
After just one year of working with Farotech, monthly website users increased by 314% (836 in the month of April 2019, up from 202 in April of 2018). In addition, page views improved by 380%, rising from 10,220 to 49,156. These statistics came as no surprise since organic keywords went from 93 total with zero on page one, to 408 with 32 keywords ranking on the first page of Google—a massive 338.7% increase!
Perhaps most importantly, during their first year of partnership with Farotech, ProWriters received 196 new leads through their website alone.