At Farotech, we believe that each company has a story to tell. Stories aren’t static; they’re filled with characters, plot, action, conflict, resolution and happy endings. With that in mind, our Farotech case studies are designed to relay relevant, remarkable and thought-provoking data about our clients, without sounding like scientific experiments. Not that there’s anything wrong with strict analytic data; it’s just that we know, and you know, no one wants to read a “Boringus Companius” case study.
We are storytellers, and you are our captive audience. We want you to see what we do, how we do it, and why we should be your choice for all your digital marketing needs. Consider this an open invitation to learn more about us, and by all means, reach out to us at anytime. We’d love to start a conversation.
In early 2015, Penn Dental was averaging less than 5,000 visits per month. We helped them increase their traffic by over 170%, averaging 13,600 during the first half of 2017.
Did you know that Penn Dental is one of the oldest university-affiliated dental schools in the nation? Having an opportunity to work with this deep-rooted, nationally-acclaimed institution is something we embraced from the beginning of our relationship (score!).
Just as Penn Dental recognized the potential in us to redirect and inspire a new marketing strategy, we embraced the challenges and honor of elevating Penn Dental’s brand to make it all it was meant to be and more. As we go forward, we continue to maintain the goal of increased visibility and effective conversion.
There we were, faced with a remarkable and highly recognizable university that had great potential, but that lacked a digital marketing strategy that reflected their prestige. How would we rectify this? We needed a plan of attack, but before doing so, we needed to identify specific areas in need of improvement.
We knew we needed to pinpoint the exact causes contributing to the negative marketing environment and visibility/conversion challenges that overshadowed Penn Dental’s brand. We immediately engaged in an effective communication process with Penn that enabled us to learn their history, services and concerns. Here’s what we discovered as the crux of their marketing challenges:
Information noted. Problems identified. Time to roll up our shirt sleeves – and we did.
We started with a full website overhaul with a new look and tone…
Then we added SEO and inbound marketing to boost traffic to the new site, and strategic development to mold Penn’s major buyer personas by implementing software to accommodate automated lead segmenting and drip marketing email workflows.
Now you may be wondering … that “brand blowing out of the water” sounds great, but how did you do it? Here’s how; we:
Not only is Penn Dental the brand it was meant to be, it’s the brand meant for all to see. As a result of continued communication with Penn’s decision makers and Farotech’s in-house collaboration and ardent teamwork, we have thus far: